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NEWS: Wonderbra reveals more of Eva for 3-D bus-stop campaign

of Eurospace/TMD Carat, Wonderbra s media buying company and the media partner of TBWA, Wonderbra s creative agency. Colin Mills, the media director of Eurospace, said that the visual trick had not been ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire

s Wonderbra campaign estimated the pounds 130,000 poster campaign generated media coverage that would have ... . Second, she stresses the importance of having a PR company that has the right media expertise ... of publicity and the domination of the media by the advertising... was one of the fundamental objectives ...

NEWS: Virgin Retail to test TV ad campaign in C4 regions with TLP

the business without a pitch. Print and poster work will continue to be handled by the Design Clinic. Media ... . Virgin spent pounds 2 million in non-broadcast media in the 12 months to September (Register ...

NEWS: BST picks up launch drive for boots client

s potential. Media is being handled by Booth Lockett Makin. The assignment came without a pitch ...

CAMPAIGN CRAFT: Column; Though at the cutting edge, Pepe slices too deep

that shocks can generate more free media interest than a conventional paid-for schedule, how can ...

NEWS: HOTLINE

. Zenith Media has scooped the pounds 3 million media planning and buying on Homepride cooking sauces ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.