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NEWS: ACI accepts paying members and sets its code of practice

but would not qualify if they followed the full-service agency route by establishing media departments ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE

the one that the media, or a regulating body, feels fit to present. Athena Lamnisos, Friends ... industry has already extended the ASA s codes to cover non-broadcast electronic media, and our copy ...

NEWS: HOTLINE

to be confused with the media buyer of the same name) holds Scottish Courage and Air UK business ...

ANALYSIS: What’s the beef at Burger King?

PR disasters over its part-time staff, media coverage of BSE health fears and now a major...PR disasters over its part-time staff, media coverage of BSE health fears and now a major disagreement over creative strategy among Burger King s top executives. 1995 hasn t been too kind to the fast ... , it s been a bad year for Burger King. The company is currently struggling to retaliate against media ...

NEWS: Loophole allows Friends of the Earth Internet ad to avoid regulation

it is continuing to place on the Internet, according to a senior media lawyer....Friends of the Earth cannot be forced by law to withdraw the banned cinema ad which it is continuing to place on the Internet, according to a senior media lawyer. Loopholes in the rules ... also go back into cinema. However, media owners would probably block this because they support ...

NEWS: BAA hires Fallon for political job

. In a separate move, BAA s head of media, Steven Olivant has been promoted to assistant director.... In a separate move, BAA s head of media, Steven Olivant has been promoted to assistant director ...

BELOW-THE-LINE: BRIEFS

consultancy Kartupelis Associates has been appointed to manage agricultural and industrial media relations ... The Rugby Football Union (RFU) has appointed Media Management International to handle its media and public ...

THIS WEEK: DMA urges members to fight cold call ban

The DMA has invested pounds 25,000 in a desperate attempt to challenge the distance selling directive in the European Parliament. All its 520 members have been sent a video, leaflet and poster explaining the issues and advising them to lobby their MEP. The DMA has also launched a full-scale media ...

CAMPAIGNS: Charity; A helping hand in one number

volunteers. In the run up to the press conference on 2 November, a pack containing media ideas, questions and answers was sent to every branch. Media training was provided at regional meetings of branch ... Media coverage began with a prominent picture story in The Times and BBC TV news bulletins. Agony ...

CLOSE-UP: LIVE ISSUE/THE COI; Will the COI survive when it loses its monopoly?

to squeeze the 1.75 per cent commission the COI charges them on their adspend for buying media, helping ... , the COI has a wealth of experience and good relations with the media. I don t think anyone else ... says: A few big Whitehall advertisers could drive an even harder bargain on media buying ...

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