to remove filtersTHIS WEEK: Vobis outlets to raise UK profile
14 Dec 1995 | by SHARON MARSHALL
to be determined. Media Centre in Manchester and Carat Business in London will handle media. Vobis is a ...
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NEWS: Poster industry tries direct response
15 Dec 1995 | by CLAIRE BEALE
revenue generator for other media - particularly TV. Maiden is keen to prove that posters also have a ...
MARKETING FOCUS: Adwatch of the year
14 Dec 1995 | by GAIL KEMP
and Shoulders Saatchi Saatchi/P Media 788 10 Kellogg s Cornflakes J Walter ... Lowe Howard-Spink 488 14 Walkers Crisps BMP DDB Needham/The Media Centre 424 15 Direct Line Insurance TBWA/The Media Business 349 16 Burger ...
THIS WEEK: TSB gathers Moss for campaign
14 Dec 1995 | by AMANDA RICHARDS
. He will also be involved in determining creative strategy and media planning. Marketing ...
ADVERTISING: Do shock ads harm advertisers’ health?
08 Dec 1995 | by ROS SNOWDON
will issue an alert to media owners asking them to look out for the ads and seek advice before they run ...
SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by More O’Ferrall Adshel: Multi-Media
24 Nov 1995
to cross all media and last week in, week out. Despite the enormity of the task, the launch ...
NEWS: Bean MC and Equinox share pounds 2m launch for Planet Internet venture
24 Nov 1995 | by CLAIRE BEALE
Communications to work alongside Bean MC on the planned pounds 2 million launch of its new-media publishing...Communications to work alongside Bean MC on the planned pounds 2 million launch of its new-media publishing ... of the advertising activity won t take off until the new year. Equinox will handle media planning and buying ... Sullivan, the marketing director of Planet Internet, said it would be advertising in new-media ...
MEDIA: FOR THE RECORD
10 Nov 1995
Media Ventures International, the media investment group, has taken control of Talk Radio UK...Media Ventures International, the media investment group, has taken control of Talk Radio UK ... -based international media group, CLT, is also believed to be close to taking a stake. Abbott Mead Vickers BBDO s media director, Alan Brydon, has poached Jim McDonald from IDK Media to head the agency ...
NEWS: IBM set to sponsor Discovery output through pounds 4m O&M ads
10 Nov 1995 | by HARRIET GREEN
and also exploit the different media opportunities available in the UK. O s global campaign ...
NEWS: CST puts Lego on to computer with new screen-savers idea
03 Nov 1995
with an ad put together by Screensavers Ltd, a subsidiary of the independent marketing and media consultancy...Lego UK is to become one of the first UK companies to advertise on a computer screen saver with an ad put together by Screensavers Ltd, a subsidiary of the independent marketing and media ... and particularly high frequency among groups that are hard to reach using conventional media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
