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NEWS: Frontline extends hotel chain business with latest win

Frontline Media, the media independent born out of the ashes of GGK s media department...Frontline Media, the media independent born out of the ashes of GGK s media department at the beginning of this year, has scooped the new pounds 2.25 million account for Queen s Moat Houses UK without ... the more luxurious end of the market. John Nichols, a managing partner of Frontline Media, said ...

MEDIA: TDI takes bus route to top of ad league

-building campaigns for the likes of The Gap and Solvite, he admits that bus media is perceived as the second ... dynamism of other minor media such as radio. Poulter attributes much of TDI s success to its ... mean that outdoor buyers can be provided with an analysis of how posters stand up against rival media ...

MEDIA: MEDIA CHOICE

Richard Sunderland, strategic planning manager at Zenith Media, chooses the outdoor campaign...Richard Sunderland, strategic planning manager at Zenith Media, chooses the outdoor campaign ... the traditional media objective of reaching a proportion of the target audience a certain number of times ... already attracted controversy; the talking bus shelter even made it on to London Tonight. Media ...

NEWS: Three agencies do battle over London Transport tube job

. Harris said she did not know yet which media would be used in the campaign but said it was unlikely TV ...

MARKETING MIX: LETTERS; Flying high with agencies’ input

of the aircraft to carry the direct booking line, the use of vivid orange and the mixed media campaign ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.