Click 
to remove filters
Marc Mendoza, the media director of WCRS, chooses the VW Polo ad that appeared on a spread...Marc Mendoza, the media director of WCRS, chooses the VW Polo ad that appeared on a spread in this month s issue of the BBC s Top Gear magazine. VW took a double-page spread straight after the Top ... selling as effective buying. Media planner/buyer: Piers Taylor, BBJ Media Services, creative: BMP DDB ...
The Irish Independent media group and the French media group, Havas, have set up a joint company...The Irish Independent media group and the French media group, Havas, have set up a joint company ... managing director of Creative Media Partnerships, a new Spero Communications group company. CMP aims to provide clients with a service that optimises the cohesive use of print and electronic media in support ...
in Media 6.8 108.0 37.0 25.2 174.6 2 7 Young and Rubicam 5.1 90.6 50.0 26.6 166.3 3 5 The Media Business 4.5 101.0 49.0 25.3 165.7 4 4 ... .9 7 6 John Ayling and Associates 4.0 108.0 45.0 23.0 163.1 8 2 CIA Media ...
John Owen considers Nick Theakstone s importance to the Courage media task...John Owen considers Nick Theakstone s importance to the Courage media task As he celebrates wrapping up the pounds 30 million Scottish Courage media centralisation task for the Media ... afterwards, the Media Centre - ironically the place that Anheuser-Busch had moved from in the UK - picked ...
In my job, I get to see rather more media research than a sane man ought. It usually comes in two...In my job, I get to see rather more media research than a sane man ought. It usually comes ... ? ). If it drives me round the bend, then what on earth does it do to the poor old media buyers? By and large, I ... question of methodology. It doesn t take much to fix except a willingness on the part of the media ...
Michele Martin considers the trend for relaunching media as a new company...Michele Martin considers the trend for relaunching media as a new company Last week, McCann-Erickson rebranded its media operation and Lowe Howard-Spink confirmed it is considering acquiring extra media volume. As McCanns broadened its media net by relaunching its media department ...
Pattison Horswell Durden has snatched the pounds 4 million media planning and buying task...Pattison Horswell Durden has snatched the pounds 4 million media planning and buying task for the satellite television channel, UK Gold, from the incumbent, the Media Centre. PHD, which already handles the media account for UK Gold s sister channel, UK Living, won the centralised business without ...
Mike Rayner sees this new magazine as a metaphor for change in rugby union
that arguments about full service are about to become extinct. Leaving aside the media ... . BBH has already set up its third-party dependant, Motive, and Abbott Mead will set up a media shop ... to be full service - in the sense that while they offer media, it is only on behalf of clients for whom ...
reports In media research, the nightmare scenario is that you tweak a few things here ... -establish credibility? Bill Kinlay, the media director of O Rajar is by no means perfect, but it is better ... themselves are bound to take it all seriously - the thing about media research is that its figures ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
