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NEWS: Communication Group to raise profile of ISBA

and the media and stress the importance of advertising in creating jobs and expanding business ...

NEWS: Clarion adds flavour to image of Oriental Express food range

, will target the mass consumer market via women s magazines, national and regional media. The agency ... Soskin, will also target the trade media. Clarion board director Annabel Hillary said ...

NEWS: WPBSA lines up for a shot at a new image

has recruited former AA media relations manager Jo Lloyd as its first public relations and sponsorship manager. Lloyd has a brief to boost the profile of key players outside the sports media ...

CAMPAIGNS: FASHION; Karan’s party makes the A list

during London Fashion Week - that Club 21 intended to be the centre of the media s attention ...

NEWS: Pendragon hired by TCI amid takeover rumours

Luther Pendragon has been appointed by global media giant TCI, amid rumours that the consultancy...Luther Pendragon has been appointed by global media giant TCI, amid rumours that the consultancy is itself the target of a takeover by a leading advertising agency. The agency was hired last month by London-based Tele-Communications International on a mixed PR and Parliamentary affairs brief ...

NEWS: Mercury calls in Welbeck

. Sarah Wagnall, Mercury s media relations manager, said the company had not wanted to muddy the waters ...

ANALYSIS: BROADCAST PR; PR is latest weapon in ITV’s ratings battle

to pitch. Lowe Bell, which handles PR for the Network Centre s sponsorship committee and media specialist ... - consumer and business-to business - namely advertisers and their media buyers. Much activity ... be doing media relations work on programmes. ITV is involved with CD-ROM and the Internet and we ...

NEWS: STOP PRESS

The Royal British Legion has hired former DTI press officer James Peacock as head of media relations ...

NEWS: STOP PRESS

. M quality, value and exceptional service to the broadcast media. IMRO drops Market Access ...

ANALYSIS: BIG QUESTION; Are stunts still an effective PR tool?

part of the mix, but only when they are relevant to both the brand and the media and when ...

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