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MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,

This week will stick in my mind as one of those rare occasions when it was possible to take a rain check on the gradual 1990s slide into commercialism by British television before the digital revolution really strikes home.

NEWS: Lynne Franks PR claims a coup with Vous in You

by Zenith Media. The aim, said Lynne Franks director Graham Goodkind, is to integrate the French ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

media event. Results Despite the great Euro 96 conflict and the change of day, the gate was up by nearly 4 per cent on 1995, providing the crowds on the Hill crucial to a successful media profile. The media coverage also increased. Jockey Frankie Detorri s photoshoot alongside footballer ...

NEWS: Red Bull charges Jackie Cooper with brand boost

, of which the fee element is estimated to be around pounds 75,000. Aside from media relations Jackie ...

CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop

of - but is it worth its weight in gold? Thickhead won not one word of approval - from the media, the Government ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

traditionally been paper-based. But, as computer power increases and new media appear, electronic publishing ... media, but it can be complemented by the appropriate use of CD-ROM multimedia, and even the humble floppy disk. These new media have important implications for PR operators who think they can ...

MEDIA: Paper pricing war re-ignites

The Independent hit back at renewed newspaper cover price cutting this week by Rupert Murdoch s News International with a bizarre promotion to give its readers a free copy of the Times.

MEDIA: BRIEFS

Grabiner grabs United post Telegraph managing director Stephen Grabiner, 37, has quit his post to join the board at United News and Media as executive director newspapers with overall responsibility for the national and regional newspapers divisions and UK advertising periodicals. He replaces ...

NEWS: PR EUROPE

Costume jewellery marketing firm Cabouchon has hired Cornerstone Communications to run its media ...

MEDIA: BRIEFS

Commonwealth games to be held in Kuala Lumpur, Malaysia. Media companies in danger The danger of companies in the media sector failing during the next 12 months is higher than at the end of the last ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.