22 Nov 1996
STOCKHOLM: Rikta wins Olympic bid race
Rikta Kommunikation has been hired to run a domestic PR campaign
supporting Stockholm s bid to stage the 2004 Olympic Games. Appointed
following a competitive pitch against Jerry Bergstrom and Burson-
Marsteller, Rikta will target the media, athletics ...
08 Nov 1996
| by STEPHEN ARMSTRONG
This week, Channel 5 underlined its presence to the media world with a
blockbuster firework...This week, Channel 5 underlined its presence to the media world with a
blockbuster firework display and spectacular party at Holborn Studios.
It was another brave and confident gesture from a station that has
managed to hold off the critics despite its delayed launch and deathly
silence ...
08 Nov 1996
| by ROBERT DWEK
Harrison Cowley Edinburgh (HCE) has been hired to handle sponsorship and
media relations...Harrison Cowley Edinburgh (HCE) has been hired to handle sponsorship and
media relations for the first ever International Scotch Whisky Festival.
It takes place from 27 October to 2 November ...
and manage UK travel and consumer media relations.
The agency will also handle sponsorship ...
08 Nov 1996
to the
current political and media absorption with morality.
I ve had a much bigger response than I ...
01 Nov 1996
and
Communication Partners. Pitches for the media relations programme will
take place next week.
LONDON ...
25 Oct 1996
| by AURELIA CECIL
National Wonderbra Week secured brilliant media coverage, but it didn t
go far enough to alert...National Wonderbra Week secured brilliant media coverage, but it didn t
go far enough to alert people to breast cancer, says Aurelia Cecil of
Aurelia PR
Every day seems to be allocated to a campaign of one sort or another, be
it Stop Smoking Day or Eat More Kumquats Day, each exhorting us ...
11 Oct 1996
The explosion of new TV channels, magazines and new media over the last
five years means the media...The explosion of new TV channels, magazines and new media over the last
five years means the media no longer has a locked-in set of customers
said IPC SouthBank Group managing director Chris Boyd.
Consumers are bombarded by choice, Boyd told the conference. Our
products should ...
11 Oct 1996
| by PAUL VAUGHAN
The BT Global Challenge knows how to attract British media coverage but
it must do more...The BT Global Challenge knows how to attract British media coverage but
it must do more to interest the rest of the world, says Paul Vaughan, a
board director of API Consulting
The BT ...
generated enormous coverage in UK media, but was thinly
covered overseas.
If UK coverage is what ...
11 Oct 1996
will be handled in-house
until a replacement is found.
ATHENS: Publicom/H s September launch with media ...
04 Oct 1996
to show their collections. The media reported that
big names such as Rocha and Hamnett who had previously...London s renaissance as a centre of fashion was highlighted when the top
designers returned to show their collections. The media reported that
big names such as Rocha and Hamnett who had ...
rivals of stealing their show (Evening Standard).
The success of the show was shown by media ...
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