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NEWS: DMA gold medal to Duckworth Finn for Daewoo launch ads

13 Dec 1996

new category, electronic media. Elsewhere, Barker and Ralston triumphed in the financial ... , clients and media owners. Awarding the gold medal to Duckworth Finn, the judges declared ...

BUSINESS-TO-BUSINESS: Letters of distinction

12 Dec 1996 | by KAREN FLETCHER

media. A large number of people have moved into direct marketing, following the fashion without having ...

MEDIA: HEADLINER; Loyal director emerges from the shade to head MGM Brann

06 Dec 1996 | by GORDON MACMILLAN

Ffitch, the Manning Gottlieb Media director and the man who will head up the agency s new division (Campaign, last week), handling MGM Brann s pounds 10 million-plus media business, was the agency s best ... the direct marketing agency s media accounts - has put Ffitch firmly in the spotlight, something he ...

NEWS: MGM joins Brann in agency set-up

29 Nov 1996 | by GORDON MACMILLAN

Manning Gottlieb Media has created a second-string agency in a partnership with the direct...Manning Gottlieb Media has created a second-string agency in a partnership with the direct marketing agency, Brann, following the media independent s appointment to handle Brann s pounds 10 million media business. MGM Brann will combine MGM s media expertise with Brann s direct marketing ...

NEWS: Review; Marketing and advertising news in the week’s press...

29 Nov 1996

with the German media group Kirsch for TV rights outside the US to the 2002 and 2006 World Cups ...

NEWS: Coca-Cola takes Euro ’96 direct

28 Nov 1996 | by JAMES CURTIS

in the new year. Coke has traditionally relied on heavyweight mass media, with a global ad budget of pounds ...

ADVERTISING & PROMOTION: BRIEFS

28 Nov 1996

and Zenith Media, will include press and poster advertising and a direct mailing to Sotheby s customers. ...

ADVERTISING & PROMOTION: BRIEFS

21 Nov 1996

. Media buying remains with Optimedia. The appointment follows a pitch open to all BA roster agencies ... and media planning and buying. Swap shop Jennifer Laing, chairwoman of Saatchi s job ...

DIRECT MARKETING: Letter from America

21 Nov 1996 | by KAREN FLETCHER

to the most recent study by the US DMA. Overall media spend for direct marketing initiatives will reach ... it the confidence to embrace new media with enthusiasm. The Internet was the hot topic at this year s conference ... media. I saw a lot of examples of that, such as the company offering coupons over the Internet ...

MEDIA: MEDIA WATCH; The Post Office

14 Nov 1996

The Post Office has become an important media vehicle for advertisers, not just in terms of direct...The Post Office has become an important media vehicle for advertisers, not just in terms of direct mail but in the sheer volume of people passing through its doors every day to use specific services. There are 19,500 Post Offices in the UK, with an estimated 28 million people visiting ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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