NEWS: Yellow M victorious in battle for Index’s catalogue business
13 Dec 1996
. Previous TV campaigns have all been direct response ads screened during the day. Media for Index, currently held by the Media Centre, is unaffected by the review. ...
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NEWS: Blackcurrant Tango knocks Levi’s off top spot as favourite teenage ad
13 Dec 1996
one of the findings from Media 2000, an ongoing research project set up in May 1995 to track ... that as far as consumption of media goes, virtually all teenage girls claim to read magazines, with 80 per ... 15 and 16 claim to read FHM and 7 per cent read Loaded. The objective of Media 2000 ...
NEWS: DMA gold medal to Duckworth Finn for Daewoo launch ads
13 Dec 1996
new category, electronic media. Elsewhere, Barker and Ralston triumphed in the financial ... , clients and media owners. Awarding the gold medal to Duckworth Finn, the judges declared ...
NEWS: Communication Group to raise profile of ISBA
13 Dec 1996
and the media and stress the importance of advertising in creating jobs and expanding business ...
Diary: Puttnam tries to lead Jewish opinion polls prior to the election
13 Dec 1996 | by REBECCA DOWMAN
. The speech, which replaced Puttnam s advertised talk on the media, went down particularly badly with Jewish ...
NEWS: Abbott Mead TV spots show BT’s caring side
13 Dec 1996 | by GORDON MACMILLAN
Sutherland-Dodd. Media is handled by IDK Media. ...
NEWS: Responsible PR is enemy of sleaze, but it must tend to its own image
13 Dec 1996 | by BERNARD INGHAM
s sleaze police - the media - believe we are wallowing in it. They should know. After all ... in the sense that the media inhabit an Alice in Wonderland world in which sleaze is anything ... where we are, the media might even feel the need for our services as distinct from manifestly ...
CAMPAIGNS: award publicity; In praise of the super preachers
13 Dec 1996 | by LISA MOORE
nationwide media coverage of the Preacher of the Year Award. Tactics The Times announced ... with everything in a fairly serious manner. Phoenix initially targeted local media working up to a ... Throughout the four months of the campaign, regional and local media focused on their shortlisted entrants ...
NEWS: HOTLINE
13 Dec 1996
includes courses for clients, account planners, creatives and those working in media departments. On request, the RAB will also run made to measure courses. Leo Burnett Media has announced three ... moves from media manager to become group head on Procter and Gamble and Chris Williams is promoted ...
NEWS: CIA does deal with consortium to sell dawn of year 2000
13 Dec 1996
of opportunities. This is exactly the sort of proposition we would encourage media owners to come to us with ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
