Peter Clements Business development director European Business News What an assignment! While my predecessors in this column got to make their Media Choice from the comfort of their desks, I ... s in and what s out. So, having gladly volunteered for a seasonal media choice, I now find myself ...
on the back of seven million London Tube tickets and BT phonecards, as it began to widen its use of media ... is keen on the use of new media and is to increase the use of TV campaigns. The Gap operates 70 ...
Wrangler moved its pan-European media buying account out of Eurospace and into CIA Medianetwork ...
of TBWA, and its sister companies Eurospace (joint media venture with TMD-Carat) and the newly ...
Evans glossy in-store title has the right mix for larger readers.
from a head to head with the former incumbent in the UK, Young and Rubicam. Media is expected to move from Mediapolis to 20/20 Media, Delaney Fletcher s joint venture with CIA Medianetwork ...
with Lowe Belgium and both the media and creative sides of the account will be co-ordinated by Universal ...
which could be used across several media. It had to be up-market in tone, not too overtly ... direct marketing media of mail and press inserts were used to launch Volume 1 of a series of hefty ...
will be followed by a national launch next year. Media buying will be handled by Media Dimensions. The Media Centre is rejigging its radio department in order to offer greater central co ... -speed calculator to help users work out mortgage costs. HTV, Carlton Communications, United News and Media ...
and TMD Carat joint venture, which is handling media for the campaign. Sites have been booked for a ... - dubbed vertical media strategy by TBWA - will be maintained. We just want legs at their best ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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