to remove filtersNEWS: Danone axes MD post
19 Dec 1996
Unilever and Nestle, is rationalising its UK brands following a review of its creative and media ...
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MEDIA: MEDIA WATCH; seasonal spending
19 Dec 1996
Festive advertising is big business for media owners as advertisers fill pre-Christmas space...Festive advertising is big business for media owners as advertisers fill pre-Christmas space and airtime with the latest ideas to tempt Christmas shoppers. Consumers spend an average of pounds 327 on Christmas presents, so unsurprisingly, it s the peak advertising quarter for brands ...
MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense
19 Dec 1996 | by TOM RODWELL
sort of people they are but what media they consume, what they feel about products or services ...
MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
, copycat products and cross-media ownership will all be under the spotlight. But, for now, let ... enjoyed pounds 10m worth of media coverage. It raised its brand awareness from zero to 53 ... s marketing had lost direction. March David Brook left his role as the Guardian Media Group s marketing ...
MEDIA: MEDIA CHOICE; ADLIDS
12 Dec 1996 | by BILL BROWN
media buyer or creative. What better solution than to fill it with advertising. Even better, think ...
BUSINESS-TO-BUSINESS: Letters of distinction
12 Dec 1996 | by KAREN FLETCHER
media. A large number of people have moved into direct marketing, following the fashion without having ...
NEWS: Vimto lines up four agencies to vie for advertising rethink
06 Dec 1996
. Called Indigo, the drink will be aimed at 18- to 30-year-olds. Media, currently held by HTF, with TV buying through CIA Media Solutions, is unaffected. ...
NEWS: DFGW wins pounds 3m in Michelob deal
06 Dec 1996 | by MAIRI CLARK
-B s main brand, Budweiser, and Bud Ice. The agency will also retain the media buying for Michelob ... , BMP had to resign from the Courage roster and give up its pounds 21 million centralised media ...
NEWS: Barrington Johnson celebrates double Granada victory
06 Dec 1996
Johnson s chairman, Mike Barrington. Media for both brands is handled by TMD Carat Manchester ...
INTERNATIONAL: THE WORLD’S TOP CLIENTS; Losers’ advertising strategy wins for Solo
06 Dec 1996 | by MARGARET OLLEY
says. Others thought it was pure genius. It created a debate in the media about this kind ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
