to remove filtersNEWS: Shoppers with gift of foresight
19 Dec 1996
shopping habits conducted for Initiative Media by Research Services. Parents buying presents ...
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MEDIA: MEDIA CHOICE; xmas Shop windows
19 Dec 1996 | by PETER CLEMENTS
Peter Clements Business development director European Business News What an assignment! While my predecessors in this column got to make their Media Choice from the comfort of their desks, I ... s in and what s out. So, having gladly volunteered for a seasonal media choice, I now find myself ...
MARKET RESEARCH: The season to be selling
19 Dec 1996 | by DANNY ROGERS
that it has some influence. Other advertising media, such as press and radio, have far less impact ... Media examines the way people approach festive-gift buying, in order to advise clients on how to phase ... . Initiative Media discovered that advertising for this category tends to build to a peak in December ...
MARKETING MIX: PROFILE; Old dog, new tricks
19 Dec 1996
-ordinated the UK end of the media and creative agency reviews, and supervised two brand extensions on Kleenex ...
MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
, copycat products and cross-media ownership will all be under the spotlight. But, for now, let ... enjoyed pounds 10m worth of media coverage. It raised its brand awareness from zero to 53 ... s marketing had lost direction. March David Brook left his role as the Guardian Media Group s marketing ...
NEWS: Yellow M victorious in battle for Index’s catalogue business
13 Dec 1996
. Previous TV campaigns have all been direct response ads screened during the day. Media for Index, currently held by the Media Centre, is unaffected by the review. ...
MEDIA: Media services go it alone’
12 Dec 1996 | by ANNA GRIFFITHS
and was launching a media dependent called Western International Media Europe to work alongside sister agency...and was launching a media dependent called Western International Media Europe to work alongside sister agency Initiative Media and US network Western Media. Key accounts in the UK will include Vauxhall, Tesco and IDV and will total around pounds 250m. As another full-service agency puts its media into a ...
NEWS: WCRS beats BST-BDDP to Habitat task
06 Dec 1996 | by KAREN YATES
, strategic and media planning ideas for a branding campaign next spring. Media buying is handled through Zenith Media and is unaffected by the review. Habitat spent just pounds 500,000 on advertising ...
NEWS: Banks Hoggins nets Kingsbury account for immediate start
29 Nov 1996
Banks Hoggins O Shea s media department has snared another piece of business from Frontline Media...Banks Hoggins O Shea s media department has snared another piece of business from Frontline Media by picking up the pounds 1.7 million Kingsbury Interiors account. The business moves ... Party account last week (Campaign, 22 November). Banks Hoggins fledgling media department ...
NEWS: Ralph Lauren hands Optimedia pounds 8m couture account
29 Nov 1996
media planning and buying account....Optimedia is understood to have picked up the pounds 8 million pan- European Ralph Lauren Couture media planning and buying account. The business, which was previously handled in ... and Lanc™me. Although the media dependant already buys and plans on the Ralph Lauren perfume marques ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
