to remove filtersNEWS: Abbott Mead TV spots show BT’s caring side
13 Dec 1996 | by GORDON MACMILLAN
Sutherland-Dodd. Media is handled by IDK Media. ...
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MEDIA: For the record
13 Dec 1996
the general seasonal trend within the industry. United News and Media has launched a Website ... , telephone, computer and desk. Cinema Media, the Carlton Communications-owned cinema advertising ... is through Mustoe Merriman Herring Levy and 4i, with media planning through the Media Business Group ...
NEWS: BT pushes community role
12 Dec 1996 | by JANE BAINBRIDGE
until March with a pounds 1.5m media spend. If the response is good, they will continue throughout ...
NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard
06 Dec 1996
European markets. Media will be planned and bought by Optimedia. Joanna Baldwin, the head ...
INTERACTIVE: BEHIND THE HYPE/INTERACTIVE TV; How operators are vying to complete the interactive loop,
29 Nov 1996 | by MEG CARTER
s media promotion offering subscribers ambitions ...
MEDIA: MEDIA CHOICE; ELLE Decoration
28 Nov 1996 | by GRAHAM APPLEBY
Graham Appleby Media director Initiative Media...Graham Appleby Media director Initiative Media Lifestage is an interesting media planning concept and one which has spawned many media vehicles. I mean, if you re not pregnant or a young mother you probably won t read the mother-and-baby press. Likewise, if you don t have a garden you ...
ADVERTISING & PROMOTION: Agency of the week: MEDIAPOLIS
28 Nov 1996
, characteristically, being modest. After leaving the Colman RSCG media department in 1989 to set up Mediastar, Offen built up an impressive media operation whose finest hour was last year s Microsoft deal in which ... to invest in the research and the people essential to an ambitious media agency. Its pounds 250m UK ...
NEWS: STOP PRESS
28 Nov 1996
is BBC Online s new head of marketing. He joins from FT Telecoms and Media Publishing. ...
SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; CATEGORY ONE: New launches’
14 Nov 1996
imperative that the advertising should imbue the brand with confidence. This was achieved through a media ...
MARKETING FOCUS: Wire we waiting?
14 Nov 1996 | by JAMES CURTIS
to investigate the impact of new media, IT and other social changes on human behaviour, will run from now until ... their roots. But new media allow communities based around family or special interests to stay together ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
