to remove filtersNEWS: Chunnel vision over safety’
28 Nov 1996
and indignation by the media, is bound to have serious doubts about travelling through the Channel Tunnel ...
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MEDIA: Capital Radio’s deal first to go down the Tube
12 Dec 1996
Capital Radio is the first advertiser to sponsor a London Underground station - the new-look Leicester Square.
NEWS: Tenders sought for Cardiff Bay Corporation
28 Nov 1996
-based Quadrant PR. The brief calls for media relations and event management support in Wales, the UK ...
NEWS: Diners Club seeks agency to court business market
28 Nov 1996
and business media. It is important for us to talk to financial directors and travel-buying managers ...
ANALYSIS: Crisis Management; The perils of tunnel vision in a rail crisis
28 Nov 1996 | by SUE BEENSTOCK
, but I had the impression they thought they were still dealing with the French media. For us ... form of language to the more naive French media than to the hyped-up British media, but otherwise ... . If I was their PR, I d take the media in, show them what happened and why. I d launch ...
ADVERTISING & PROMOTION: BRIEFS
28 Nov 1996
and Zenith Media, will include press and poster advertising and a direct mailing to Sotheby s customers. ...
THIS WEEK: Why ad agencies and their clients can mate for life
14 Nov 1996 | by WINSTON FLETCHER
, despite the endless shenanigans about the growth of other marketing communications media, advertising ... know that communicating their brands benefits in above-the-line media is difficult, and mistakes may ...
MEDIA: BRIEFS
07 Nov 1996
is the first media owner to launch coverage and frequency services via the Internet. Advertisers can access ...
ADVERTISING & PROMOTION: BRIEFS
07 Nov 1996
media, offering services such as screen savers and CD-ROMs. Banking on holidays Thomas ...
AIRPORT ADVERTISING: A viable international business medium?
01 Nov 1996 | by DAVID REED
Business travellers are an easy target to reach at airports but media buyers appear stubbornly...Business travellers are an easy target to reach at airports but media buyers appear stubbornly ... on business flights. For the media buyer, it is a target profile that is easy to understand ... the press ad, he says. What media planners and buyers can get hold of is what Dennis Sullivan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
