MEDIA: BRIEFS
26 Jan 1996
Jacques steps down at Indie
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MEDIA: MEDIA CHOICE
26 Jan 1996
s holiday snaps, couldn t it? Media planner: Sophie Caswell, TMD Carat, media buyer: Melanie Greenhill...newsagent s holiday snaps, couldn t it? Media planner: Sophie Caswell, TMD Carat, media buyer: Melanie ...
MEDIA: FOR THE RECORD
26 Jan 1996
. Previously he worked at Zenith as a media buyer..... Previously he worked at Zenith as a media buyer. MTV Europe has teamed up with the ground-breaking US ... Media Group s Manchester division. Ashcroft is currently deputy managing director of Guardian ... and retain existing ones. Lowe Howard-Spink has unveiled its restructured media department. Rob ...
MEDIA: Spot the spot competition
26 Jan 1996
this week points week week 1 1 BMP Solutions in Media 7.0 104.0 57.0 16.5 268.6 2 2 Leo Burnett 4.8 98.0 43.0 25.5 266.4 3 3 CIA Media ... Carat 7.2 121.0 41.0 18.7 245.5 8 6 MBS Media 6 ...
MEDIA: Advertorials in campaign row,
26 Jan 1996 | by MICHAEL KAVANAGH
Campaigners behind a bid to stamp out the practice of paid-for editorial coverage have vowed to step up their efforts, despite a legal wrangle with a magazine which says that it has been unfairly accused of the practice.
MEDIA: Medialink wins NBC exclusive,
26 Jan 1996
Medialink has been appointed as the exclusive provider of video news releases to Global Business 2000, the business television show which launches this month on NBC s satellite services covering Asia and Europe.
MEDIA: Diplomats to get own magazine
26 Jan 1996
Britain s diplomatic community should soon have its own magazine title with the planned launch of Embassy Row in April.
NEWS: Carat wins pan-Euro Philips media
26 Jan 1996 | by ANNE-MARIE CRAWFORD
The Carat Group has scooped the entire centralised European media planning and buying account...The Carat Group has scooped the entire centralised European media planning and buying account ... handles in France and Italy. In the UK, the pounds 6.5 million account will be handled through BBJ Media ... - Ogilvy and Mather s media arm - Initiative Media, Mediapolis and D Arcy Masius Benton and Bowles ...
MEDIA: WIRED WORLD: AN EXPERT’S VIEW
26 Jan 1996 | by CLAIRE BEALE
. Then in comes my partner, insistent that I watch Channel 4 s new media show, Wired World. You might learn ... . Wired World promises to catch the media as it changes the world , and has come up with a formula ... is Campaign s media editor ...
MEDIA: SPOTLIGHT ON: MEDIA RESEARCH TECHNIQUES; BLM challenges the NRS way of defining press
26 Jan 1996 | by ALASDAIR REID
Does proprietary research help or hinder strategy in media, Alasdair Reid asks...Does proprietary research help or hinder strategy in media, Alasdair Reid asks Hardly a week passes without the release of a new piece of media research that appears to undermine ... . But will media owners see it that way? Aren t they getting thoroughly sick of the continual erosion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
