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MEDIA: MEDIA CHOICE

27 Sep 1996

of the poster. Media planner and buyer: Ashley Mackenzie, TMD Carat...of the poster. Media planner and buyer: Ashley Mackenzie, TMD Carat ...

MEDIA: FOR THE RECORD

27 Sep 1996

. Marie Curie Cancer Care has retained Frontline Media on its media account following its decision ... concentrating on the importance of new media. European Business News, the European business TV channel ...

MEDIA: In Brief

27 Sep 1996

Broadcasters in a Multi-Media Society . This will oblige the EC to legislate in defence of public service ...

SUPPLEMENT: EUROPEAN MEDIA; The difficulties of cross-border media buying

27 Sep 1996 | by DAVID REED

The needs of TV advertisers and media owners are starting to converge across Europe, but press...The needs of TV advertisers and media owners are starting to converge across Europe, but press ... s acquisition of ABC. The merger appeared to herald a new era of global media ownership, opening up all sorts ... media buying networks were being created. Everything seemed set for a demand-led leap into a new era ...

SUPPLEMENT: EUROPEAN MEDIA; The Americanisation of Europe

27 Sep 1996 | by RICHARD COOK

US media giants are carving up the European cable television market through a diverse series...US media giants are carving up the European cable television market through a diverse series ... of endeavour. But, conversely, it is an attitude that has helped to delay the impact of US media companies ... the impetus for a second - and more successful - wave of US media investment in Europe in the 90s ...

NEWS: JWT media head to be NABS chief

27 Sep 1996 | by ANNE-MARIE CRAWFORD

Helen Tridgell, a media group director at J. Walter Thompson, is to take over as the director...Helen Tridgell, a media group director at J. Walter Thompson, is to take over as the director ... Authority. Before that she was deputy media director at Foote Cone Belding, before joining John ... . She has also been heavily involved in training as an active member of the Media Circle and through ...

NEWS: Rank makes plans to tackle media image

27 Sep 1996 | by JOHN-PIERRE JOYCE

in an effort to improve its poor record on communicating with the media....Rank Organisation, the UK leisure group, has hired Susan Donovan as its first director of PR in an effort to improve its poor record on communicating with the media. Currently operations and media relations manager for brewing and pubs giant Bass, Donovan joins Rank on 3 October. Her precise ...

SUPPLEMENT: EUROPEAN MEDIA; Digital TV’s long labour

27 Sep 1996 | by ALASDAIR REID

before an autumn launch. When Kirch Group - headed by the maverick German media baron, Leo Kirch ... the Media Box, and its own programming plans. So far, only one thing has emerged from the high-level talks ... and transmission standard. Subscribers will be able to receive DF1 programmes on the Media Box and Bertelsmann ...

SUPPLEMENT: EUROPEAN MEDIA; Sponsorship the new Euro medium

27 Sep 1996 | by DAVID REED

can sponsorship become a new regional media? You can think of global events - the Olympics ... the main reason why other events have not evolved into an alternative regional media option is due ... there is real strategic vision among both sponsors and organisers, events as a media option risk remaining ...

MEDIA: CAROLINE IN THE CITY: AN expert’s view

27 Sep 1996 | by JANE OSTLER

Jane Ostler welcomes the latest US import to hit our screens on Friday nights

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