12 Dec 1997
| by JILL COOMBER, co-founder of Grant Butle
of interest in the media as, for example,
advertising, yet the prominence of so-called spin doctoring ...
05 Dec 1997
| by JULIETTE GARSIDE
Media data provider MediaTel has relaunched its Media Village
website (http://www. mediavillage...Media data provider MediaTel has relaunched its Media Village
website (http://www. mediavillage.co.uk/). The revamped site includes a
Media Village newsstand section, pulling together the online news
services of various sites. There is also the new Media Village
Restaurant Guide, where visitors can recommend ...
21 Nov 1997
Glasgow-based consultancy Media House is to launch a London
office....Glasgow-based consultancy Media House is to launch a London
office.
It will be headed ...
previously worked with Jack Irvine, chief executive of Media
House, at the Glasgow Daily Record ...
of Media
House, said Irvine.
Irvine said he expected the London office to be fully operational ...
31 Oct 1997
| by IAN DARBY
The new editor of Media Week, which has recently been taken over by
Quantum Publishing...The new editor of Media Week, which has recently been taken over by
Quantum Publishing, is to be Conor Dignam. He is currently deputy editor
of Marketing.
...
31 Oct 1997
| by PETER ROBINSON
out, generate media interest for
the redesign, position Bell s as innovative and reflect its ...
12 Sep 1997
| by KAREN DEMPSEY
cent of companies still use
advertising value equivalents (AVEs) as a media evaluation
technique.
However, 70 per cent believe that a standard for media evaluation should
be established.
...
05 Sep 1997
| by NICK PURDOM
commercial and
generate media coverage. To reinforce the importance of juniper as an
ingredient in gin ...
approached BOC Gases to develop a juniper scent and planned a
media and trade event with TMD Carat, which ...
for trade customers to
attend.
The story was sold to the media as the first ever scented cinema ...
05 Sep 1997
| by IAN DARBY and RUTH NICHOLAS
that, he said.
WPP also declined to comment on market rumour . However, the media
giant ...
for media buyer CIA.
Dewe Rogerson s main offices are in London, New York and Hong Kong. Dewe ...
25 Jul 1997
| by JULIETTE GARSIDE
Channel 4 has appointed television PR specialists Roberts Laurence
to handle trade media relations...Channel 4 has appointed television PR specialists Roberts Laurence
to handle trade media relations for its advertising and marketing
activities.
...
18 Jul 1997
| by JULIETTE GARSIDE
third with
54.
The Independent launched its Monday media section in competition ...