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Platform: Winning the race for the pursuit of excellence - The sooner the industry as a whole recognises the need for open appraisal, the sooner it will reach maturity, says Jill Coomber

of interest in the media as, for example, advertising, yet the prominence of so-called spin doctoring ...

Media: In Brief - MediaTel revamps web site

Media data provider MediaTel has relaunched its Media Village website (http://www. mediavillage...Media data provider MediaTel has relaunched its Media Village website (http://www. mediavillage.co.uk/). The revamped site includes a Media Village newsstand section, pulling together the online news services of various sites. There is also the new Media Village Restaurant Guide, where visitors can recommend ...

Rushton quits Sunday Sun for Media House

Glasgow-based consultancy Media House is to launch a London office....Glasgow-based consultancy Media House is to launch a London office. It will be headed ... previously worked with Jack Irvine, chief executive of Media House, at the Glasgow Daily Record ... of Media House, said Irvine. Irvine said he expected the London office to be fully operational ...

Media: In Brief - Dignam to edit Media Week

The new editor of Media Week, which has recently been taken over by Quantum Publishing...The new editor of Media Week, which has recently been taken over by Quantum Publishing, is to be Conor Dignam. He is currently deputy editor of Marketing. ...

Campaigns: Bell’s rings in the new image - Product Launch

out, generate media interest for the redesign, position Bell s as innovative and reflect its ...

Metrica sees bright future for PR

cent of companies still use advertising value equivalents (AVEs) as a media evaluation technique. However, 70 per cent believe that a standard for media evaluation should be established. ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

commercial and generate media coverage. To reinforce the importance of juniper as an ingredient in gin ... approached BOC Gases to develop a juniper scent and planned a media and trade event with TMD Carat, which ... for trade customers to attend. The story was sold to the media as the first ever scented cinema ...

WPP tipped for deal with Dewe Rogerson

that, he said. WPP also declined to comment on market rumour . However, the media giant ... for media buyer CIA. Dewe Rogerson s main offices are in London, New York and Hong Kong. Dewe ...

STOP PRESS: Roberts Laurence tunes into C4

Channel 4 has appointed television PR specialists Roberts Laurence to handle trade media relations...Channel 4 has appointed television PR specialists Roberts Laurence to handle trade media relations for its advertising and marketing activities. ...

Independent tops the ranks for ad campaign stories

third with 54. The Independent launched its Monday media section in competition ...

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