THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - HIGH VOLUME - BUSINESS
18 Dec 1997
and other marketing professionals, was supported by inserts in direct marketing and trade media ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - HIGH VOLUME - CONSUMER
18 Dec 1997
WINNER
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - LOW VOLUME - BUSINESS
18 Dec 1997
WINNER
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - LOW VOLUME - CONSUMER
18 Dec 1997
WINNER
PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media
18 Dec 1997 | by ROBERT GRAY
and broadcast. Screen tests Andy Nash, a director of PR consultancy Media Enterprises, holds ... lot of PR agencies believe it is not something they can handle themselves, says Nash. Media ... the people you use, he says. We have very close links with people like Medialink and Media Enterprises ...
ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with
18 Dec 1997 | by MATTHEW HOOPER
Saatchi Saatchi/P Buying Unit 69 7= (8) Woolworths Bates Dorland/Zenith Media ... Saatchi Saatchi/Zenith Media 63 10= (-) Nescafe McCann-Erickson/Universal McCann 63 12= (9=) Calvin Klein Eternity In-house/Initiative Media ...
RAC puts brake on ad strategy
18 Dec 1997 | by PATRICK BARRETT
Cordwell. The company is calling a full review of its advertising and media requirements, which ... at Partners BDDH. Incumbent media agency The Media Business Group has already resigned its account ... creative and media agency review was already under way. Our current suppliers fulfilled the job ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - CREATIVE SOLUTIONS
18 Dec 1997
6 mobile phone was under way in traditional media. But as Siemens was little known in the UK ... the product and offer their fares a free phone call. This tickled the media and over pounds 750,000-worth ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - INNOVATION
18 Dec 1997
of the rest of the field, said the judges. All of today s and tomorrow s media are being used ... lists were employed together with limited ads in student papers. This was supplemented by media ... to offer their fares a free call. The media found this novel approach engaging, and there was more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
