12 Dec 1997
| by IAN DARBY
national and trade media relations, following a
pitch....Parcels carriers Lynx Express has appointed McCann-Erickson Public
Relations to work on its national and trade media relations, following a
pitch.
...
12 Dec 1997
| by ROBERT GRAY
, and
there has been plenty of broadcast media coverage as well, including BBC
Radio 4 and 5, Sky News, Business ...
national media, the focus of the
campaign was directed at the local press and radio stations with a view ...
distinct elements to the communications
programme: regular media relations initiatives, case studies ...
05 Dec 1997
| by JULIETTE GARSIDE
Computer services supplier ICL has appointed Daniel Bausor as media
relations manager for Europe...Computer services supplier ICL has appointed Daniel Bausor as media
relations manager for Europe. He joins from UK agency Words Etc where he
was an account director. Bausor reports to Neil Pattie, ICL s head of
media and PR. Bausor will work with local managers across Europe as ICL
attempts ...
05 Dec 1997
| by JULIETTE GARSIDE
consultant. His responsibilities with
international and business to business clients will include media...Countrywide Porter Novelli has appointed Simon Taylor as a
director, from his post as senior consultant. His responsibilities with
international and business to business clients will include media
relations for the Association of Plastics Manufacturers in Europe.
...
05 Dec 1997
| by JULIETTE GARSIDE
to help to plan and test the effectiveness of PR campaigns using
qualitative research, as well as media ...
.
PR evaluation is becoming more sophisticated than just media evaluation
and Shandwick are pushing it that bit further by including planning and
linking media evaluation to how views and behaviour shift ...
05 Dec 1997
| by GRAHAM WILLIAMS, director of external a
; they are also more likely to attend future meetings.
Moreover, media and City representatives will reflect ...
05 Dec 1997
| by SUE BEENSTOCK
to deal with the local media and
which issues would be dealt with centrally.
It gave ...
.
Our priority was to reassure the media that this wasn t another case of
a giant swallowing a minnow ...
21 Nov 1997
| by KATE NICHOLAS
-house evaluation systems or
used recognised external media analysts - and in many cases both.
Significantly ...
and favourability, and, in
many cases, sophisticated media and issue analysis systems.
The Report also ...
07 Nov 1997
| by JULIETTE GARSIDE
will
develop media strategy and a series of educational events which will be
implemented by Tri-Media...Hughes Olivetti Telecom, a German-based satellite communications
firm, has appointed Fox Parrack Fox (FPF) to lead its pounds 100,000
European PR account, previously handled by Edelman Europe. FPF will
develop media strategy and a series of educational events which will be
implemented by Tri-Media ...
31 Oct 1997
| by IAN DARBY
The Guardian is expanding its business coverage by appointing a
media business team to cover...The Guardian is expanding its business coverage by appointing a
media business team to cover the area of communications technology.
Simon Beavis becomes media business editor, and Chris Barrie is media
business correspondent. They were previously industrial editor and
business correspondent ...
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