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Banks Hoggins and Waitrose link up to raise store’s profile

19 Dec 1997 | by KAREN YATES

. Rimini will also help steer the evolution of the communication planning function at JWT and his media expertise will be valuable to the agency as it prepares to hive off its media department into MindShare, the joint media operation with its sister WPP agency, Ogilvy s is the first of a number of senior ...

HOTLINE

19 Dec 1997 | by ANNA GRIFFITHS

buyers include Hearst, Bertelsmann, News International, United News & Media, Emap, Gruner & Jahr ...

MEDIA: Wella to follow Friends to Sky

18 Dec 1997 | by ANNE-MARIE CRAWFORD

Wella has clinched a deal to sponsor the new series of Friends on Sky Television in a move which places a question mark over its high-profile association with Channel 4.

Valuable prize in the worst-ever ad competition

18 Dec 1997 | by JEREMY BULLMORE

, for the lucky winner. Jeremy Bullmore is a non-executive director of the Guardian Media Group and WPP ...

Tyrrell teams up with Edelman PR

12 Dec 1997 | by JEMIMAH BAILEY

the Tyrrell Racing Organisation s PR for four years, co-ordinating media coverage for the team worldwide. Edelman will provide media relations support in the 1998 season, and when the team is incorporated ... to hear whether its relationship with BAT will be extended to cover its international media relations ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

12 Dec 1997 | by ROBERT GRAY

, and there has been plenty of broadcast media coverage as well, including BBC Radio 4 and 5, Sky News, Business ... national media, the focus of the campaign was directed at the local press and radio stations with a view ... distinct elements to the communications programme: regular media relations initiatives, case studies ...

Editorial: A dramatic year in public relations

12 Dec 1997 | by JILL COOMBER, co-founder of Grant Butle

, the political spin doctors themselves became media targets after finding, to their surprise, that party ...

FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

12 Dec 1997 | by MARK HUNTER

previously and had made little impact in the medical or general media. Red therefore decided on a ... healthcare professionals, the media and some known dissenters. Real-life mothers and midwives were then recruited to provide media-friendly case studies. To ensure that the messages generated ...

Jackie Cooper secures pole position for Foster’s F1 PR

12 Dec 1997 | by KAREN DEMPSEY

PR drive, said Jones. Jackie Cooper will implement a high profile, multi-media PR campaign ...

STOP PRESS

11 Dec 1997 | by ANNE-MARIE CRAWFORD

price has left it vulnerable. Manning Gottlieb Media has picked up the pounds 2.2m Warner Home ... and four media agencies. A decision is expected before the end of the year. The Department ...

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