The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching for its media planning and buying business. MediaCom works with Gap on an ad hoc basis, but the majority ...
. Rimini will also help steer the evolution of the communication planning function at JWT and his media expertise will be valuable to the agency as it prepares to hive off its media department into MindShare, the joint media operation with its sister WPP agency, Ogilvy s is the first of a number of senior ...
Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push and appointed its first marketing director as it strives to throw off its expensive image. BHO won the creative and media account against competition from incumbent LLS Jaffe Keating and Delaney Fletcher ...
has won the pounds 5m media planning and buying account for food and soft drinks firm, the Princes ...
. Media, which is currently centralised through BMP Optimum, is not thought to be included ...
building a consistent DRTV presence?And what do you do about response from print media? Lastly, who ...
price has left it vulnerable. Manning Gottlieb Media has picked up the pounds 2.2m Warner Home ... and four media agencies. A decision is expected before the end of the year. The Department ...
Booth Lockett Makin has scooped the pounds 3 million media planning and buying assignment...Booth Lockett Makin has scooped the pounds 3 million media planning and buying assignment for the fashion retailer, French Connection, just eight months after the account went to Media Solutions ... , BDDP GGT, a 50/50 partner with CIA Group in the Media Solutions operation. Media Solutions ...
why retailers and media publishers adopt a tunnel vision view of Christmas by treating it merely ... and bigger opportunities. For retailers and media publishers alike, Christmas is the single biggest ... and media publishers convert this flirtation into something far more rewarding for both parties? A recent ...
media is handled by Mediapolis. Radio Rentals claims a customer base of more than 1.2 million ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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