to remove filtersHOTLINE
19 Dec 1997 | by ANNA GRIFFITHS
buyers include Hearst, Bertelsmann, News International, United News & Media, Emap, Gruner & Jahr ...
Search results for Media
Search filters:
Add Search Filters:
By Date
By Channel
- Digital marketing (28)
- Direct Marketing (4)
- Marketing (65)
- Public Relations (3)
LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook
19 Dec 1997 | by RICHARD COOK
, making sponsorship a central part of such an important launch is unique. Saatchi s media group ... can do different jobs in the way that all media can, it s really up to agencies to make the most ...
NBC and Dow Jones venture to establish global media force
12 Dec 1997 | by KAREN YATES
this week in an initiative that will create a global media force....The international news giants, NBC and Dow Jones, announced their long-awaited strategic alliance this week in an initiative that will create a global media force. The new joint venture is designed to capitalise on the broadcasting infrastructure and news gathering strengths of the two players ...
CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e
12 Dec 1997 | by MAIRI CLARK
. However, for all the concentration on traditional media, the campaign would not be complete without ...
CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality
12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep
find the software at http: //www.real.com PUSH MEDIA The hype Precisely the information ... hogging your screen when you least want them. The potential Push media makes sense, sort of. Why ... to having fish swim across their screen. The problem is that push media turns into pushy media all too ...
BMG Interactive
11 Dec 1997 | by DANNY ROGERS
breaks next week. Media buying is through Matters Media. Press ads will run in computer and lifestyle...campaign breaks next week. Media buying is through Matters Media. Press ads will run in computer ...
MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive
11 Dec 1997 | by LISA CAMPBELL
, as critics point out. It was the way to get her out there in mainstream media. It ensured we got Lara ...
Transco gives pounds 3m TV, press and radio account to TMB
05 Dec 1997 | by Our Parliamentary correspondent
Transco, the gas pipeline operator, has awarded its pounds 3.3 million media buying account...Transco, the gas pipeline operator, has awarded its pounds 3.3 million media buying account to the Media Business. The agency has already been involved in a corporate ad campaign, which kicked off last weekend, working closely with the media strategist, Michaelides s role ...
London Electricity
04 Dec 1997 | by QUENTIN BELL
sent to an initial 2.5 million homes. Media buying is being handled by First City BBDO and direct...and door drops sent to an initial 2.5 million homes. Media buying is being handled by First City BBDO ...
MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey
28 Nov 1997 | by CLAIRE BEALE
move for a media giant so perfectly positioned to make a splash in television....muted move for a media giant so perfectly positioned to make a splash in television. As a ... no secret of its intention to exploit the power of its established products across media. First ... to exploit the wealth of Emap s media assets and to take our consumers and advertisers with us from one ...
Additional Information
Campaign Jobs
- UI Designer Premier Farnell Competitive salary and benefits, Leeds
- Digital Producer Source £30000 - £35000 per annum, London
- Account Manager or Senior Account Manager for Brand Environments Agency, West End Gabriele Skelton c£40k, Central London
- Digital Producer Source £30000 - £35000 per annum, London
- Freelance Account Manager - £200pd Digital Gurus £200 per day, London
Highest rated
Most viewed
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- Phones4U horror spot tops 2011's most complained about ads
- M&M characters test out 'British' costumes in Jubilee ad
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
- Joint finally opens for business
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
