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media saturation. It s in every paper, in every ad break; I ve heard kids on the bus talking about it...such incredible media saturation. It s in every paper, in every ad break; I ve heard kids on the bus talking about it. At B t half bad, either. Media strategy: Louise Jones and Don Douglas at Michaelides planners/buyers: Karen Blackett and Steve Goodman at the Media Business; creative: Rapier Stead & Bowden. ...
s biggest ambient media campaign using 15 million scented bus tickets advertising Radion Sunfresh ... of the corporation s commercial arm. Phillis will leave the BBC for the Guardian Media Group later this year ... and Vox. Christine Costello, the commercial director of Scottish Media Newspapers, has ...
Nowadays, Focus does not carry straplines like Down on the farm: the truth about Britain s agribusiness . This month s cover shows the X-Files s Scully, with the line: Why she makes us see UFOs.
Cosmopolitan has given its health and beauty department a makeover. Jan Masters replaces Karena Callen as health and beauty director, Laura Bacharach becomes health and beauty editor, and Catherine Baudrand joins as fashion and beauty writer.
Harpers and Queen has appointed Alison Edmond as its new fashion director, succeeding Paula Reed. Edmond was formerly the magazine s contributing senior fashion editor.
Insurance company Royal and Sun Alliance is launching a customer magazine, MAGAZINE through BLA publishers. It will be mailed to the company s client database.
Anne Perkins joins the Guardian as political correspondent. She has been political correspondent at the BBC for two years. The Independent s Lucy Ward also joins the Guardian as a political correspondent later this year.
BBC Magazines next launch aimed at the women s market is to be called BBC Family Life. Edited by Anita Bevan, the monthly title will target ABC1 women with primary school children. It launches on 23 October.
IPC Magazines and BT are to offer interactive editions of Loaded and Marie Claire through BT s Touchpoint Multimedia kiosks in October. The kiosks are located in travel terminals and shopping locations around London.
Catering in Scotland magazine is to serve a new drinks title for the Scottish market. The stand-alone title, On-Trade Scotland magazine, hits the shelves in October. Catering in Scotland editor Jane Ambrose will also oversee the new title.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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