04 Dec 1998
| by DICK SAUNDERS, a director of Cardew and
media group Omnicom is poised to buy
advertising group Abbot Mead Vickers. While advertising driven...The consolidation of the world s PR supergroups continues this week
with the announcement that US media group Omnicom is poised to buy
advertising group Abbot Mead Vickers. While advertising driven, the
acquisition widens the gap even further between Omnicom, as owner of the
world s largest ...
13 Nov 1998
| by CLAIRE SPENCER, director of planning at
.
In terms of media-led campaigns, we should be measuring the overall
audience reach and frequency levels ...
demographics, we
should be looking at how effective our media campaign was in delivering
overall reach of the identified target audience.
It is possible to evaluate media reach not just within a media category ...
13 Nov 1998
| by JON COPE, press and PR officer for the
of the
funds they should be spending helping the aged to place an anodyne ad
across the whole media ...
06 Nov 1998
| by CHRIS GENASI
The recent withdrawal of one of Kellogg s advertisements and the
subsequent media allegations...The recent withdrawal of one of Kellogg s advertisements and the
subsequent media allegations that the company was trivialising childhood
bullying for commercial gain, vividly demonstrated how important ...
media outrage. Inmost
cases, the media are inspired to attack by the pressure groups,
charities ...
30 Oct 1998
| by SOPHIE BARKER
lobbying and media relations.
ISBA s public affairs function was previously handled by its director ...
30 Oct 1998
| by STEPHANIE FRANCE
not underestimated the influence of the youth
media, such as the music magazines, on young people (see panel ...
, including The Red Consultancy,
Media Moguls and ASAP. The latter two are communicating the key messages ...
press may have reacted favourably to the variants, it is
fair to say the media in general has been ...
16 Oct 1998
| by HARRIOT LANE FOX
rules were relaxed.
The AAAA is also allowing independent corporate identity, media buying ...
s advertising agencies are
no longer, if they ever were, just creating advertisements and placing
media ...
members.
The AAAA provides management, media and legal advice to its members as
well ...
18 Sep 1998
| by MAGGIE BROWN
.5 per cent for the nationals, and is
achieved against a scenario of media fragmentation affecting ...
network. It suggests
to me that the more sensible approach to thinking local in the new media
age ...
18 Sep 1998
| by IAN DARBY
are presented by the media.
Fewer pharmaceutical firms make use of AVEs, compared to other sectors ...
04 Sep 1998
| by JENNIFER WHITEHEAD
of the media
relations initiative titled Give us a break boss . The thrust of the
research was that two ...
photoshoots for various women s
magazines, and he was interviewed for broadcast and print media ...
to remove filters
