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STOP PRESS: Republic to set PR menu for Wheeler’s

07 Aug 1998 | by JULIETTE GARSIDE

Restaurant chain Wheeler s of St James has picked Republic to develop a media and promotions...Restaurant chain Wheeler s of St James has picked Republic to develop a media and promotions programme. Republic will promote a new customer loyalty scheme and support each of the nine Wheeler s restaurants, which are located in London and Brighton. ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

12 Jun 1998 | by IAN DARBY

of budget on supporting it with advertising and media relations. According to Reynolds, media ... , they are still significant. Spend by large sponsors on UK media relations averages between pounds 100 ... , Paul Ince and David Beckham onto the White Cliffs of Dover last weekend to generate media coverage ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

agencies, including compiling and maintaining pan-European media lists, conducting surveys, and brand ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

05 Jun 1998 | by MARY COWLETT

also ran Sitting Ducks press ads in business trade titles such as Media Week. To build awareness of the campaign, Cityscreen became media partners of Wambam s 18 awards celebrating the best ... and entertainment values of its own magazine to over 170 invited agency personnel and media journalists ...

MEDIA: In Brief - Guardian gets festival bug

29 May 1998 | by RACHEL BAIRD

The Guardian has joined Virgin Megastores for a second year to publish a guide to this summer s music festivals. Festivals 98 goes out with the Guardian this Saturday. Another million copies are to be given away free at festivals and Virgin Megastores.

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

17 Apr 1998 | by JEZ ABBOTT

financial killing on its game. Objectives To increase sales through maximum media coverage ... publicity, he said. I was not aware of a huge PR hype, yet the media coverage was still good. ...

Editorial: Business leaders in the spotlight

03 Apr 1998 | by DAVID MICHIE

for by the reputation of the CEO. Those interviewed - CEOs, senior executives, analysts, business media ... on the reputation of their leaders. In a media-saturated age, increased visibility means increased ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

practitioners skills at talking to a variety of audiences from customers and the workforce to the media ... and provide case studies for the media. To lend credibility to the campaign, Aspect secured ... and distribution of a special schools poster and a high-profile media event. On 21 January 1998, at a ...

Platform: Co-ordinating the strategic advice ensemble - Strategic planners in PR need to be less nebulous in the service they provide if they want to gain client confidence, says David Michie

03 Apr 1998 | by DAVID MICHIE

is the author of The invisible persuaders - how Britain s spin doctors manipulate the media. ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

06 Mar 1998 | by LEXIE GODDARD

the survey to the national sports media via a press release inviting fans to take part. Articles were ... obtained from the sport s main bodies and these formed part of the media information kit, along with a ... the results were launched, Paragon placed an article in the Carling Bulletin, a weekly media information ...

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