to remove filtersNEW MEDIA: Air Miles opens new unit with a one-to-one aim
19 Dec 1998 | by DANNY ROGERS
Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing.
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NEW MEDIA: Postcode listing
19 Dec 1998 | by IAN DARBY
Royal Mail is putting a listing of postcodes and addresses on its site, www.royalmail.co.uk, so that direct marketers can check the accuracy of postcodes. It will be based on the Royal Mail s Postal Address File database, which holds 26 million UK addresses.
STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following...Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria ... its pounds 4m media planning and buying account to Universal McCann as it prepares to roll out a ...
Rapier scoops DMA gold award for C&W direct response TV
18 Dec 1998 | by JOHN OWEN
category for Best Use of DM Media. Factors contributing to the win included a response rate that far ... media. The direct marketing element of the launch was at the heart of creating the positioning ...
Fisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
s media planning and buying. ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...
DIRECT NEWS: Barraclough Hall wins contest for Bupa task
11 Dec 1998 | by ELEANOR TRICKETT
and a media agency is still in progress. Bupa this week whittled its creative agency shortlist down to four: Duckworth Finn Grubb Waters, HHCL s former media operation, the Network. ...
Media: Mintel predicts contract boom
03 Dec 1998 | by MICK RIGBY, Media strategist, MSc
A new report from Mintel has revealed that 43% of clients expect to increase their spend on contract publishing in the next year.
NEW MEDIA: AOL offers free hours in link-up with deaf group
03 Dec 1998 | by HARRIET MARSH
One of the first joint ventures between an Internet Service Provider and a charity has been signed between America On-line (AOL) and the Royal National Institute for Deaf People (RNID).
Moben account moves to MBS
03 Dec 1998 | by BINNUR BEYAZTAS
media planning and buying account out of Carat into MBS Media....MKD Holdings, which markets Moben Kitchens and Dolphin Bathrooms brands, has moved its pounds 8.5m media planning and buying account out of Carat into MBS Media. The decision was made ... . MBS Media already handles a number of smaller MKD Holdings brands, including Sharps Bedrooms ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
