19 Dec 1998
| by CONOR DIGNAM
On January 12 a High Court hearing will begin which could have
far-reaching implications for the televising of major sports events in
the UK.
19 Dec 1998
| by LISA CAMPBELL
Pressure from the media has put price back at the top of the agenda
for the UK s food retailers...Pressure from the media has put price back at the top of the agenda
for the UK s food retailers, according to a report from research company
Verdict.
This is despite findings that the profit margins of the four leading
grocers have fallen from 7.2% in 1992/93 to 6% in 1997/98.
...
19 Dec 1998
| by LISA CAMPBELL
outdoor media buying business, held by
Concord....The Central Office of Information is conducting a statutory review
of its pounds 3m centralised outdoor media buying business, held by
Concord.
It has invited Portland, Poster Publicity ...
. It is out of
kilter with the COI s media buying business, which was reviewed in June
1997.
Last ...
19 Dec 1998
| by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media
buying account to Carat following...Kellogg Europe has handed a large chunk of its pounds 153m media
buying account to Carat following a pitch against the incumbent,
MindShare. Carat picks up the business in Germany, Austria ...
its pounds 4m media planning and buying account to
Universal McCann as it prepares to roll out a ...
19 Dec 1998
| by ROBERT MCLUHAN
Dorland/Zenith Media 60
9= (-) ONdigital BMP DDB/New PHD 60 ...
-Cola Edge Creative/Universal McCann 57
13 (-) VW Polo BMP DDB/BBJ Media Services ...
Wireless Joshua/BBJ Media Services 50
18 (-) Somerfield RPM3/The ...
19 Dec 1998
| by MARK ROBINSON
friendships with their peer group
from other agencies and media specialists. With 140 delegates from 33 ...
with their own listing.
Only two of the 12 syndicates which presented had national TV on their
media ...
. Whether it is formal or
informal, on or off the job, by which account handlers, planners and
media ...
19 Dec 1998
| by STEVE BELL
&R will continue to handle US media planning and buying but
Saatchi & Saatchi will act as the lead creative ...
19 Dec 1998
| by DAVID MURPHY
, they all included the famous jingle
and pocket tap, although the media strategy changed this year ...
lost the accounts that put
them in the league). The media battle was won definitively by Zenith ...
Bates Dorland/ 4,299 24.0
Zenith Media
8 ...
19 Dec 1998
| by ANNE-MARIE CRAWFORD
MoneyGram International, a joint venture between Thomas Cook and
Travellers Group, is targeting Asian people living in the UK with a
campaign focusing on its range of money-transfer services.
Specialist ethnic advertising agency, Media Reach, has devised a
campaign strategy to target several ...
19 Dec 1998
| by LISA CAMPBELL
pounds 20m. It
will be encouraged to look on itself as a media owner, with use of its
distribution ...