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STOP PRESS: Fishburn-Hedges wins legal brief

account. FH will promote the law firm in the UK financial and general press and the international media...media and liaise with its regional PR agencies. ...

STOP PRESS: PWC seeks two internal PR managers

and will involve leading a team of four to establish an editorial policy across print and electronic media...PricewaterhouseCoopers is recruiting two internal communications managers following the merger of Price Waterhouse and Coopers and Lybrand this year. The first post covers staff publications and will involve leading a team of four to establish an editorial policy across print and electronic media ...

Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger, companies are weighing the reputation benefits of codes of practice and considering how to present them to the public

. There are also risks in taking a high-profile public stance. Critics and the media are relentless ... they were forced to go to the media because of the lack of a formal system for reporting internal ...

Bristol-Myers reviews $100m US media work

million) US consumer prescription drug media business up for review....- The pharmaceuticals company, Bristol-Myers Squibb, has put its estimated 100 million ( 60 million) US consumer prescription drug media business up for review. The account is currently handle by Western International Media, California. The business includes the Pravachol cholesterol-reduction brand ...

Bristol-Myers reviews $100m US media work

million) US consumer prescription drug media business up for review....- The pharmaceuticals company, Bristol-Myers Squibb, has put its estimated 100 million ( 60 million) US consumer prescription drug media business up for review. The account is currently handle by Western International Media, California. The business includes the Pravachol cholesterol-reduction brand ...

FOCUS: BROADCAST - Spoilt for new media choice - Television, radio and the internet are becoming

media world and the potential number of new media outlets for the PR industry is awesome. At the same...media world and the potential number of new media outlets for the PR industry is awesome. At the same time, digital promises to bring the three broadcast media - television, radio and the internet ... that those dealing with the broadcast media now need to realise the boundaries are merging. You ...

INTERNATIONAL: Edlund takes over global communications at ABB

to ABB president and chief executive officer, Goran Lindahl and oversee media relations, internal ...

Industry bodies join forces for Proof campaign

Standards Forum (PRSF) and the Association of Media Evaluation Companies (AMEC) agreed to join forces...PR Week s Proof campaign received a boost this week when the IPR, the PRCA, the Public Relations Standards Forum (PRSF) and the Association of Media Evaluation Companies (AMEC) agreed to join forces to produce definitive best practice guidelines for the use of research and evaluation within the industry ...

Bozell Asia Pacific wins Kiwi

includes the media planning and buying as well as the creative....- Bozell Worldwide has won the Sara Lee-owned Kiwi shoe care account in Asia Pacific. The account includes the media planning and buying as well as the creative. Bozell already works with Sara Lee on its toiletries products in the region and it will now take-up Kiwi's business in China, Hong Kong ...

Bozell Asia Pacific wins Kiwi

includes the media planning and buying as well as the creative....- Bozell Worldwide has won the Sara Lee-owned Kiwi shoe care account in Asia Pacific. The account includes the media planning and buying as well as the creative. Bozell already works with Sara Lee on its toiletries products in the region and it will now take-up Kiwi's business in China, Hong Kong ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.