to remove filtersNEW MEDIA: Air Miles opens new unit with a one-to-one aim
19 Dec 1998 | by DANNY ROGERS
Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing.
Search results for Media
Search filters:
Add Search Filters:
By Date
By Publication
- Campaign (116)
- Marketing (106)
- PR Week UK (97)
By Channel
- Advertising (2)
- Design (1)
- Digital marketing (60)
- Direct Marketing (22)
- Events (1)
- More...
- Marketing (164)
- Public Relations (98)
- Less...
MEDIA: Telegraph set to clinch Cricket World Cup deal
19 Dec 1998 | by IAN DARBY
The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup. The deal would make the best-selling broadsheet the first UK media sponsor of the event. The newspaper brand will join other blue-chip clients which have already ...
MoneyGram ads target services at Asian groups
19 Dec 1998 | by ANNE-MARIE CRAWFORD
MoneyGram International, a joint venture between Thomas Cook and Travellers Group, is targeting Asian people living in the UK with a campaign focusing on its range of money-transfer services. Specialist ethnic advertising agency, Media Reach, has devised a campaign strategy to target several ...
MEDIA: FOR THE RECORD
18 Dec 1998 | by ALASDAIR REID
United News & Media has warned the City that its 1998 trading results will be worse than expected
Bank of America appoints Bozell to $100m account
18 Dec 1998
McClain is the perfect agency to do that." Media buying, which is also up for grabs, has yet to be decided although GSD&M, Austin, Texas, announced that it has pulled of the media review. Its withdrawal follows that of Western International Media, Los Angeles, leaving TN Media, New York, along ...
Bank of America appoints Bozell to $100m account
18 Dec 1998
McClain is the perfect agency to do that." Media buying, which is also up for grabs, has yet to be decided although GSD&M, Austin, Texas, announced that it has pulled of the media review. Its withdrawal follows that of Western International Media, Los Angeles, leaving TN Media, New York, along ...
EDITOR’S COMMENT
18 Dec 1998 | by STEFANO HATFIELD
difficult to do so organically. Next year, smaller media independents and Duckworth Finn Grubb Waters ... of Cordiant, DMB s egos do not always chime. When the MacManus/Leo Burnett media alliance fell ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
media consultancy. Orange marketing director, Robert Fallow, leaves with no job to go to ... the Chemist announced as new sponsors. The Dome is only pounds 30m short of its target but the media remain ...
US equity firm appoints Penrose for Europe work
11 Dec 1998 | by KATHY GREENE
.25 billion of funds since its formation in 1989. The company specialises in investing in US media companies, but will be looking to acquire anything from media to manufacturing and telecoms companies ...
Additional Information
Campaign Jobs
- UI Designer Premier Farnell Competitive salary and benefits, Leeds
- Digital Producer Source £30000 - £35000 per annum, London
- Account Manager or Senior Account Manager for Brand Environments Agency, West End Gabriele Skelton c£40k, Central London
- Digital Producer Source £30000 - £35000 per annum, London
- Freelance Account Manager - £200pd Digital Gurus £200 per day, London
Highest rated
Most viewed
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- Phones4U horror spot tops 2011's most complained about ads
- M&M characters test out 'British' costumes in Jubilee ad
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
- Joint finally opens for business
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
