to remove filtersSaatchis’ Lycra push
19 Dec 1998 | by STEVE BELL
&R will continue to handle US media planning and buying but Saatchi & Saatchi will act as the lead creative ...
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STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following...Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria ... its pounds 4m media planning and buying account to Universal McCann as it prepares to roll out a ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...
NEW MEDIA: Rizla’s new look
03 Dec 1998 | by LISA CAMPBELL
Rizla claims that over half of its clothing sales now come via the internet.
STOP PRESS
03 Dec 1998 | by ANNE-MARIE CRAWFORD
Calvin Klein has consolidated its pounds 60m European media buying account into Initiative Media...Calvin Klein has consolidated its pounds 60m European media buying account into Initiative Media ... The Network. He was formerly international media director at Coca-Cola. Barclaycard has appointed ... pounds 10m media planning and buying account between two Manchester agencies: Media Vision and Media ...
Polo Ralph Lauren appoints media agency in Canada
01 Dec 1998
- Polo Ralph Lauren has named Palmer Jarvis DDB to handle its media planning and buying business...- Polo Ralph Lauren has named Palmer Jarvis DDB to handle its media planning and buying business in Canada. Billings for the account were not disclosed. The appointment will see DDB handle duties ... and international media planning and buying business. ...
Polo Ralph Lauren appoints media agency in Canada
01 Dec 1998
- Polo Ralph Lauren has named Palmer Jarvis DDB to handle its media planning and buying business...- Polo Ralph Lauren has named Palmer Jarvis DDB to handle its media planning and buying business in Canada. Billings for the account were not disclosed. The appointment will see DDB handle duties ... and international media planning and buying business. ...
CAMPAIGN MEDIA AWARDS 1998: The Capital Advertising Award - Best Use of Radio - Nike, Running Radio
27 Nov 1998
s thoughts, the media agency suggested a radio ad. Radio also addressed the need for regional support in line with distribution. The media plan focused on the 6-7am time band (before the target audience ... to radio to gain market share. Research also guided the media strategy towards early evening slots ...
NEW MEDIA CHOICE: PAUL SMITH
19 Nov 1998 | by SIMON R THOMPSON, Marketing director, T
. The Paul Smith brand and site meet this challenge, by not being afraid to be British. New Media ...
NEW MEDIA: Knickerbox on the net
19 Nov 1998 | by BINNUR BEYAZTAS
Knickerbox, the underwear retailer, is preparing to sell its products online for the first time. The site, which is to launch in December, will first be used as a promotional tool for different products, and update consumers on new products.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
