to remove filtersMEDIA: Bud Ice ties with LT for New Year
19 Dec 1998 | by CONOR DIGNAM
Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the brand to sponsor London Transport over New Year s Eve.
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NEW MEDIA: Carlton’s third site
19 Dec 1998 | by IAN DARBY
Carlton Online has launched its third site, www.simplyfood.co.uk. The web site has a restaurant guide, a recipe database, wine guides and tastings, nutritional facts, as well as reviews and specialist sections on organic food and chocolate.
MEDIA: Telegraph set to clinch Cricket World Cup deal
19 Dec 1998 | by IAN DARBY
The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup. The deal would make the best-selling broadsheet the first UK media sponsor of the event. The newspaper brand will join other blue-chip clients which have already ...
Price heads retailers list
19 Dec 1998 | by LISA CAMPBELL
Pressure from the media has put price back at the top of the agenda for the UK s food retailers...Pressure from the media has put price back at the top of the agenda for the UK s food retailers, according to a report from research company Verdict. This is despite findings that the profit margins of the four leading grocers have fallen from 7.2% in 1992/93 to 6% in 1997/98. ...
STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following...Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria ... its pounds 4m media planning and buying account to Universal McCann as it prepares to roll out a ...
Bulgarian vineyard picks M&C Saatchi to revitalise image
18 Dec 1998 | by ANNA GRIFFITHS
s collapse. Media planning and buying will continue to be handled by RCL Communications, which ...
MEDIA: Nestle sponsors SMTV
17 Dec 1998 | by LUCY BARRETT
Nestle is to sponsor the ITV Saturday morning children s programme, SMTV: Live for pounds 500,000 in a bid to raise awareness of its best-selling milkshake brand, Nesquick.
NEW MEDIA: Express information
17 Dec 1998 | by BINNUR BEYAZTAS
Express Dairies has launched its first site, which can be found at www.express-dairies.co.uk, designed to coincide with the release of its first half-year results since its demerger from Northern Foods in April. It aims to give information about the company s structure and updates on job opportunities.
MEDIA: Carat gives up Absolut
17 Dec 1998 | by LUCY BARRETT
Carat has resigned its pounds 1m Absolut Vodka account because of a clash with Smirnoff, part of the UDV stable which forms an element of the pounds 70m centralised Diageo business which Carat picked up in October.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
