to remove filtersSTOP PRESS
17 Dec 1998 | by DANNY ROGERS
to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...
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MEDIA: London Electricity TV debut
19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt
London Electricity is taking its brand to television for the first time after agreeing to sponsor LWT s weather bulletins.
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
media consultancy. Orange marketing director, Robert Fallow, leaves with no job to go to ... the Chemist announced as new sponsors. The Dome is only pounds 30m short of its target but the media remain ...
Time New Media taps Think for global brand family
07 Dec 1998
- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop...- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop ... it will work with Time Inc New Media to extend and integrate its ecommerce and other online initiatives ... content better than Time New Media. We believe they are ideally positioned to create the de facto standard ...
Time New Media taps Think for global brand family
07 Dec 1998
- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop...- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop ... it will work with Time Inc New Media to extend and integrate its ecommerce and other online initiatives ... content better than Time New Media. We believe they are ideally positioned to create the de facto standard ...
Evans Hunt Scott extends British Gas Services campaign
04 Dec 1998 | by ELEANOR TRICKETT
creative treatment in conventional direct response media; now we re extending it. The ads were written by Viv Luxford and art directed by Sally Elms. Media was bought and planned by Carat. ...
Media: PlayStation launch
03 Dec 1998 | by LUCY BARRETT
Future Publishing is launching a PlayStation magazine aimed at seven- to 15-year-old boys. PlayStation Max launches on December 18 with a print run of 165,000 and a cover price of 99p.
AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing
03 Dec 1998 | by HARRIET MARSH
, Microsoft chairman Bill Gates, who is gaining more media coverage as he finds his company in the dock...In the US, two Bills look like guaranteeing a good Christmas for the country s army of lawyers. But while the first, President Bill Clinton, continues his battle to fend off impeachment, it is the second, Microsoft chairman Bill Gates, who is gaining more media coverage as he finds his company ...
ADWATCH: Speed is the issue for Intel - As PC prices come under fire and rival chip makers offer cheap alternatives, Intel is emphasising its core message of speed, writes Robert McLuhan
03 Dec 1998 | by ROBERT McLUHAN
broadcast media. The bunny people first appeared with the launch of Intel s MMX technology a year ...
NEW MEDIA: Mirror times its web site traffic
26 Nov 1998 | by LISA CAMPBELL
The Mirror Group is testing internet research technology which allows advertisers to target consumers according to the time of day.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
