to remove filtersNEW MEDIA: Air Miles opens new unit with a one-to-one aim
19 Dec 1998 | by DANNY ROGERS
Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing.
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MEDIA: Bud Ice ties with LT for New Year
19 Dec 1998 | by CONOR DIGNAM
Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the brand to sponsor London Transport over New Year s Eve.
MoneyGram ads target services at Asian groups
19 Dec 1998 | by ANNE-MARIE CRAWFORD
MoneyGram International, a joint venture between Thomas Cook and Travellers Group, is targeting Asian people living in the UK with a campaign focusing on its range of money-transfer services. Specialist ethnic advertising agency, Media Reach, has devised a campaign strategy to target several ...
CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes
18 Dec 1998 | by ROBERT DWEK
the media morsels on offer. The promise campaign was very face-to-face, Smith says, particularly ... BA could get its PR department to forge a more interdependent working partnership with the media. ...
NEW MEDIA: Cruise aid
17 Dec 1998 | by BINNUR BEYAZTAS
P&O Cruises is planning to boost its web presence by including Computer Aided Design images of Aurora, its superliner, which is due to be launched in the spring next year. The site, www.pocruises.com, has been upgraded to allow consumers to book cruises and familiarise themselves with existing ships...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
media consultancy. Orange marketing director, Robert Fallow, leaves with no job to go to ... the Chemist announced as new sponsors. The Dome is only pounds 30m short of its target but the media remain ...
FOR THE RECORD
11 Dec 1998 | by ALASDAIR REID
Yan Huybrechts, the former director of Media-Vest, has joined Railtrack as commercial advertising...Yan Huybrechts, the former director of Media-Vest, has joined Railtrack as commercial advertising manager. Huybrechts brief is to grow Railtrack s outdoor advertising business over the next ... wholly properly. The Media Circle has appointed Iain Jacob, a founding director of Motive ...
Rainey Kelly lands Virgin Direct
04 Dec 1998 | by EMMA HALL
Direct, won the pounds 50 million NatWest account in June. Media on all Virgin s financial business is handled by Manning Gottlieb Media. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
