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CAMPAIGNS: Charity - Tackling a matter of life and death

10 Dec 1999 | by SAMANTHA GRAHAM

: Oasis Media Timescale: 22 November 1999 and ongoing Budget: Part of retained contract ... of Oasis Media. Objectives To increase public awareness of domestic violence against ... received help from Refuge. Oasis Media secured an exclusive interview with the Sun in which Sheryl ...

Telegraph hands ad sales trade PR work to Propeller

26 Nov 1999 | by DAVID MCCORMACK

on their trade media profile. The agency will report to Chris White-Smith, display advertising director ...

AGENCY REPORT 1999: Kaizo

19 Nov 1999

staff benefits led to a strong mark in the staff category for the agency. Full multi-media capability...Kaizo s agency credentials were a mixed bag. High investment in staff training and attractive staff benefits led to a strong mark in the staff category for the agency. Full multi-media capability and, unusually, a marketing programme that includes advertising in trade and national press meant ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

19 Nov 1999 | by ANDREW HOLT

The staff behind Iceland s Eggs show their true colours campaign were obviously born to the job. The media gave generous coverage to the fact that Iceland is the first UK food retailer to remove colorants from chicken feed. It is now feeding its birds on a natural diet, producing paler ...

INTERNATIONAL: GM selects LG Ad to raise profile for Daewoo talks

12 Nov 1999 | by HORDON KIM And MARK JOHNSON In Hong Kon

national media relations-led campaign to raise GM s profile as the merger talks progress. LG Ad, itself ...

MEDIA: Times expands law section

10 Sep 1999 | by MARY COWLETT

The Times has expanded its weekly law pages into a separate section which launches this week. The 20-page colour tabloid, edited by Times law correspondent Frances Gibb, includes news, case studies, moves within chambers and law firms and a diary section. The move comes as a result of demand from advertisers.

THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?

10 Sep 1999 | by SIMON ELLERY

. MARTIN THOMAS, Media Edge It is not that families have changed, but that our perception of them ... on the way home from school. You can reach the classic mom through women s media, daughters through teen ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

03 Sep 1999 | by LEXIE GODDARD

specialist, works for Nintendo and a team there has the task of managing the inevitable media onslaught ... was aimed at the adult media, starting with a feature in the August issue of the Face, which appeared on 1 ... , not to mention specialist publications such as Official Nintendo magazine. Kids media such as SMTV and Live ...

STOP PRESS: Grayling lands outdoor advertising brief

20 Aug 1999 | by DAVID MCCORMACK

Grayling Group has been appointed to handle UK business PR for DHJ Media, the Swedish company...Grayling Group has been appointed to handle UK business PR for DHJ Media, the Swedish company which has won a contract to install its Outdoor Evolution digital screen advertising system ... . Grayling was put in touch with DHJ Media through its affiliate agency in Stockholm, JKL. ...

MEDIA: The BBC must be realistic in how it expects to be funded

23 Jul 1999 | by MAGGIE BROWN

By the end of next week, the Davies committee, advising on the future funding of the BBC, should complete its deliberations. Its report to Culture Secretary Chris Smith will trigger a public debate lasting into the autumn about the licence fee and the spread of services it covers - after the present...

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