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CAMPAIGNS: Consumer PR - The West is won over by Toyota Yaris

in European styling. The line designed by Europeans for Europe thus became the main focus in media briefings. CPN set up the Yaris Media Group targeting key media across Europe. This extended way beyond the Car of the Year judges because it was felt that other media were equally influential ...

CAMPAIGNS: Events PR - Revving up motoring enthusiasm

new competition from other media, as car buffs can get their thrills and information from magazines ... . Results The London Motor Show had a difficult ride in the media this year, and although you would ...

CAMPAIGNS: Weekly Web Watch - Hi-tech site offers Third World help

media attention, although, once the announcement of the celebrity line-up for the concerts was made ...

DIARY: Press staff cull can’t stop Lloyd’s walking away with media relations award

Despite only being in the job a few days, Lloyd s of London s new media relations manager Adrian...Despite only being in the job a few days, Lloyd s of London s new media relations manager Adrian Beeby received an award last week. Lloyds was ranked as the fifth-best insurance press team ... office, which saw six communications staff including media relations manager Nick Doak and corporate ...

CAMPAIGNS: CRISIS MANAGEMENT - Floyd fails to blow out Marriott PR

Rewards media briefing Timescale: September 1999 Budget: undisclosed In mid ... . In the midst of this chaos, Marriott International had planned a media briefing in Washington DC for 29 ... executives and the PR team, including UK media consultant Elaine Ellis in London. Ellis was adamant ...

LABOUR PARTY CONFERENCE NEWS ROUNDUP

to the regions would mean national media would have to redefine its role. BT prefers a suite to a stand ... on spinning Addressing a fringe meeting on the role of the media this week, Gordon Brown s former press secretary Charlie Whelan expressed concern at the level of media interest in spin doctors ...

Radio Times takes on first outside PR shop

managing director Lisa Denning: The campaign will combine media relations and a long-term strategy. We ...

CAMPAIGNS: Yorkshire forum casts nets wide - Conferences

speakers and to use the media to promote the event, in order to sell all 1,600 tickets. Strategy ... -ordinated the media. Print, broadcast and TV journalists attended and the team of eight PR representatives ... and Evaluation The convention received extensive positive media coverage in the months leading up to 11 ...

CAMPAIGNS: Event PR - Cake stokes the enthusiasm for V

To secure pre-event coverage, look after all media on site, handle crisis PR situations and ensure post ... s and teen press, glossy style mags and the travel and broadsheet press in addition to obvious music media targets. The support of local media was imperative to communicate the move of the northern leg ...

Firefly steers PR for the first world internet summit

director Mark Mellor. He added that the PR will include major broadcast, international media ...

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