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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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Book review: Advertising
01 Nov 1999 | by Roderick White
The new edition has been substantially rewritten to reflect the impact of new media and research ... -to-date with recent developments Coverage of new media and technology that have allowed an integrated communications ... the right media, marketing mix and advertising strategy Contents: 1. Introduction 2. The agency world 3 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
