10 Dec 1999
| by JEMIMAH BAILEY
Dennis Publishing is to launch its first glossy women s title in
February 2000, and has recruited Rachel Shattock, who edits NatMags M,
as editor.
10 Dec 1999
| by JEMIMAH BAILEY
Perfect Home has named Liz Walker as editor, following the
promotion of Julia Smith to the publisher s chair. Perfect Home is
published by DMG Home Interest Magazines. Walker was previously editor
of Photo Technique and has been working as a freelance for titles such
as Homes and Ideas and Ideal Home...
26 Nov 1999
| by RICHARD EDWARDS
obligingly kept the spotlight on the
sector as the media decries their so-called falls from grace....s - have obligingly kept the spotlight on the
sector as the media decries their so-called falls from ...
.
So when news of Wal-Mart s takeover of Asda hit the media this summer,
you could forgive any ...
that
surrounded its media perception of being the saviour of overcharged
consumers.
Asda s head of PR ...
19 Nov 1999
| by ANDREW HOLT
The staff behind Iceland s Eggs show their true colours campaign
were obviously born to the job.
The media gave generous coverage to the fact that Iceland is the first
UK food retailer to remove colorants from chicken feed. It is now
feeding its birds on a natural diet, producing paler ...
19 Nov 1999
| by MARY COWLETT
in own-label
products. But some competitors and the media have challenged
manufacturers GM ...
12 Nov 1999
| by DAVID MCCORMACK
of media tactics which she hopes will continue to give the company an
edge over its competitors ...
05 Nov 1999
| by RICHARD EDWARDS
at improving communication channels between the
decision-making executives and the media. It had been developed
following a programme of media training aimed at improving media
awareness within the company ...
22 Oct 1999
| by ASHLEY DAVIES
Marks and Spencer s corporate media team has hired staff from
outside the company for the first...Marks and Spencer s corporate media team has hired staff from
outside the company for the first time, following a review of operations
and a tough year of firefighting.
The retailer had always promoted from within, training people to become
corporate press officers. M s press office ...
01 Oct 1999
| by JEMIMAH BAILEY
Open, the digital interactive channel due to launch later this
month, has signed up the Gadget Shop to join retailers including Argos,
Dixons, Next and WHSmith in its home shopping offering. The Gadget Shop
has 32 branches in the UK, selling gifts from lava lamps to giant
inflatable tulips.
01 Oct 1999
| by ED SHELTON
small number of more exclusive media partnerships rather using a
blunderbuss approach.
Crown ...