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MEDIA: Women’s title is first for Dennis

Dennis Publishing is to launch its first glossy women s title in February 2000, and has recruited Rachel Shattock, who edits NatMags M, as editor.

MEDIA BRIEFS: Liz Walker joins DMG’s Perfect Home

Perfect Home has named Liz Walker as editor, following the promotion of Julia Smith to the publisher s chair. Perfect Home is published by DMG Home Interest Magazines. Walker was previously editor of Photo Technique and has been working as a freelance for titles such as Homes and Ideas and Ideal Home...

MAIN FEATURE: War of the aisles - Supermarkets face more complex and numerous PR issues than ever before in their battle for supremacy

obligingly kept the spotlight on the sector as the media decries their so-called falls from grace....s - have obligingly kept the spotlight on the sector as the media decries their so-called falls from ... . So when news of Wal-Mart s takeover of Asda hit the media this summer, you could forgive any ... that surrounded its media perception of being the saviour of overcharged consumers. Asda s head of PR ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

The staff behind Iceland s Eggs show their true colours campaign were obviously born to the job. The media gave generous coverage to the fact that Iceland is the first UK food retailer to remove colorants from chicken feed. It is now feeding its birds on a natural diet, producing paler ...

NEWS ANALYSIS: New ingredients in the the food giants’ battle - Supermarkets are showing initiative when it comes to putting safe, ethically sourced food on their shelves. The fringe benefit is that it’s a powerful PR tool

in own-label products. But some competitors and the media have challenged manufacturers GM ...

Iceland poised to hire externally in PR revamp

of media tactics which she hopes will continue to give the company an edge over its competitors ...

M&S assigns PR minders to all its board executives

at improving communication channels between the decision-making executives and the media. It had been developed following a programme of media training aimed at improving media awareness within the company ...

M&S takes first outside PR staff

Marks and Spencer s corporate media team has hired staff from outside the company for the first...Marks and Spencer s corporate media team has hired staff from outside the company for the first time, following a review of operations and a tough year of firefighting. The retailer had always promoted from within, training people to become corporate press officers. M s press office ...

MEDIA BRIEFS: Home buying channel signs Gadget Shop

Open, the digital interactive channel due to launch later this month, has signed up the Gadget Shop to join retailers including Argos, Dixons, Next and WHSmith in its home shopping offering. The Gadget Shop has 32 branches in the UK, selling gifts from lava lamps to giant inflatable tulips.

Crown hires Icas to convert the paint ’die-hards’

small number of more exclusive media partnerships rather using a blunderbuss approach. Crown ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.