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OPINION: News Analysis - No longer in the realm of the purely medicinal/The pharmaceutical industry is readying itself for a major overhaul of the way drugs are marketed if US-style consumer advertising is introduced in the UK

and their healthcare in general, says ABPI head of media Richard Ley. In the UK, this is reflected in the growth of media doctors and a decline in public confidence in GPs. But change is also being driven ... promoting drugs within the media. For example, although Pfizer could not promote Viagra ...

MEDIA: MEDIA BRIEFS - New Scientist prepares for US web push

New Scientist has named Jeremy Webb as its new editor. He replaces Alun Anderson, who has been promoted to editor-in-chief and charged with overseeing the title s expansion into the US and on-line. The launch of a US edition and a US web site is due in March next year.

P&G gives Jackie Cooper Charmin launch account

and paper. All agencies report directly to Gary Cunningham, public affairs and media director. ...

Glaxo picks C&W to launch Zyban

by the media, and the company is not seeking approval for Zyban to be prescribed as an anti ...

INTERNATIONAL: Ameritech’s Walker takes Monsanto job

rocky reputation for media relations in recent months. This has not been helped by controversy over ... Monsanto recruited Safeway public affairs head, Tony Combes to manage its corporate public and media ...

Heart Foundation’s Smith takes Eli Lilly role

there has been speculation in the British media that the drug can cause extreme side-effects in some ...

MEDIA BRIEFS: Sky targets doctors with new channel

The Medical Channel, the first daily medical TV channel for doctors, will launch in February 2000. It will be broadcast through Sky Digital from 7am to 10pm and will show news, current affairs, medical advances and further education programmes. The channel, founded by Jeremy Walsh, will target GPs,...

DIARY: Flu drug bugs hacks as PR lips all seem sealed

that all media enquiries were being ably dealt with by new communications director, Anne Toni Rodgers ... sector, Rodgers is unlikely to see any new staff joining before this current media deluge is over ...

CAMPAIGNS: Weekly Web Watch - Flu beater Relenza fights back

available to patients via the NHS. The story ran for a full seven days, while the media awaited ...

STOP PRESS: United News lures C4’s Robertson

United News and Media, Britain s biggest media owner, has poached Channel 4 s corporate affairs...United News and Media, Britain s biggest media owner, has poached Channel 4 s corporate affairs head Sue Robertson to run communications at its broadcasting arm. United Broadcasting and Entertainment owns Meridian, Anglian and HTV, and a 29 per cent stake in Channel 5. Robertson ...

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