20 Dec 1999
| by CAROLINE MARSHALL
that captured the imagination
of both the public and the media. Everyone from the Financial Times to
The Sun ...
of what it did achieve was
impressive.
The ads stimulated public and media opposition ...
director: Mike Wells
Writer: Tim Hudson
The decision to be highly selective with the media ...
17 Dec 1999
| by CAROLINE MARSHALL
years) ... dollars 200 million US media business for Pfizer to
the independent Carat in a rare move ...
media planning and buying account to MediaCom ...
food retailer, Somerfield, the client from hell ...
leaves Bates.
BIRTHS
A thousand e-commerce ventures ... Omnicom launches Optimum Media ...
16 Dec 1999
| by BEN ROSIER
Top Shop/Top Man, the Arcadia-owned fashion store chain, is
revamping its web site to support a tie-up with Universal Music.
10 Dec 1999
| by LISA CAMPBELL
will launch next year following discussions with several media
partners.
Saatchis presented work ...
02 Dec 1999
| by CONOR DIGNAM
is the new media director at first-impression.co.uk, the
UK web site design division of design consultancy ...
25 Nov 1999
| by ANNE-MARIE CRAWFORD
Tommy Hilfiger has handed its pounds 10m media planning and buying
account to Optimedia, following...Tommy Hilfiger has handed its pounds 10m media planning and buying
account to Optimedia, following a six-week review.
The move is the first time the company has pooled its media account ...
, online
media, product placement, contract publishing and database
management.
Tommy Hilfiger ...
25 Nov 1999
| by ANNE-MARIE CRAWFORD
Media Group, the ITV broadcaster and owner of The Herald
newspaper, has refused to comment on reports that it has made a pounds
225m cash bid for Chris Evans Ginger Media Group.
Ginsters, the leading brand of Cornish pasties and savouries, has moved
its pounds 1m media planning and buying ...
25 Nov 1999
| by CONOR DIGNAM, Editor
faces in dealing with the new challenges of
interactivity and the decline of mass media, which ...
25 Nov 1999
| by JANE BAINBRIDGE
launched Radio One and its local radio services.
As the media environment changed, it introduced BBC ...
.
It is an astonishing achievement in a message- and media-saturated
environment to achieve such cut ...
22 Nov 1999
| by RACHEL MINTER
team charged with
obtaining the ads.
Their strategy has involved approaching media buyers ...
to remove filters
