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Campaign Hall of Fame. (Part 2 of 2)

that captured the imagination of both the public and the media. Everyone from the Financial Times to The Sun ... of what it did achieve was impressive. The ads stimulated public and media opposition ... director: Mike Wells Writer: Tim Hudson The decision to be highly selective with the media ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

on the public s media consumption habits. We live in the visual age, post-MTV and the rise of the remote ...

MEDIA CHOICE: Fiona Dixon, head of client development at Capital Radio Advertising, chooses

Courage Brand: Beck s Media agency: MediaVest Medium: Television Media planner: Graeme Adams Media buyer: Steve Bignell Creative: Mountain View Brief: Use ...

Toyota and Diageo pick up prime New Year airtime on ITV

Diageo and Toyota are lining up to take their place in advertising history after securing the most coveted millennium slots on ITV. Toyota has sealed a sponsorship deal with ITV that will ensure it has the last commercial message of this year and the first of next, while Diageo s media ...

JWT posters reflect purity of Smirnoff

. The executions were created by Ken Grimshaw and John Donnelly and run nationally on 48-sheets. Media buying ...

Burnetts portrays Y2K reality for McDonald’s

and media was through Starcom. The music, by The Tone Kings, repeats the lyrics, nothing s changed ...

CAMPAIGN INTERNATIONAL: ISSUE - Millennium campaigns. Are the party poopers missing out? Those who dodged the year 2000 bandwagon may now be kicking themselves

of Media Edge, Young s global media company, says. Fear, particularly on the part of technology ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

years) ... dollars 200 million US media business for Pfizer to the independent Carat in a rare move ... media planning and buying account to MediaCom ... food retailer, Somerfield, the client from hell ... leaves Bates. BIRTHS A thousand e-commerce ventures ... Omnicom launches Optimum Media ...

Delaney Lund lands creative account for online wine retailer

. Delaney Lund won the business after appointing Simon Andrews from Modem Media.Poppe Tyson, which had ... with Modem Media.Poppe Tyson. Andrews commented: The company has great experience of wine, it has ...

OPINION - Leader - Devolving power is a key challenge for global brands

harder. The incentives for global thinking are obvious. There s the globalisation of the media ... consolidation of media businesses which are seeking to offer integrated solutions across portfolios of international media brands. Plus the obvious cost savings of coming up with a campaign that goes down ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.