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Campaign Hall of Fame: The ads that influenced the power brokers - Opinion formers and style leaders tell Campaign about the ads they think have changed society for the better. Compiled by Caroline Marshall

to famine and suffering. During the Ethiopian disaster, other media played a more significant part ...

Campaign Hall of Fame. (Part 2 of 2)

that captured the imagination of both the public and the media. Everyone from the Financial Times to The Sun ... of what it did achieve was impressive. The ads stimulated public and media opposition ... director: Mike Wells Writer: Tim Hudson The decision to be highly selective with the media ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

on the public s media consumption habits. We live in the visual age, post-MTV and the rise of the remote ...

FCB depicts harrowing scenario in land-mine spots

by Kevin Macmillan and directed by Charles Handley through H30. Media planning and buying is through BHOFCB Media. ...

O&M unveils Christmas campaign for the Samaritans

Heartfield and art directed by Matt Doman. It was directed by Derek Coutts through BFCS. Media is through ...

CLOSE-UP PERSPECTIVE: The next hundred years could be as surprising as 1999

? ) but they relish the sense of being well over the threshold of a world dominated by electronic media. An end ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

years) ... dollars 200 million US media business for Pfizer to the independent Carat in a rare move ... media planning and buying account to MediaCom ... food retailer, Somerfield, the client from hell ... leaves Bates. BIRTHS A thousand e-commerce ventures ... Omnicom launches Optimum Media ...

Adwatch winners of 1999

, the first table is partly a measure of media muscle - if a brand such as BT spends something approaching ... products, value pricing, projects and own-label products. With a break-blitzing media strategy, combined ... the market average. Top-performing agencies and media buyers Overall, 1999 will not go down as a ...

Briefs

loyalty, media consumption and consumer trends. At the heart of 3D is BRANDZ, the international WPP ...

GPC gives media role to ex-Turner director Sowells

advising media clients and handling media relations for existing clients....GPC has recruited Turner Broadcasting public affairs director David Sowells to head a new practice advising media clients and handling media relations for existing clients. He ... on non-media practice clients. Sowells said: Media and communications is an area GPC has looked ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.