to remove filtersOne2One plays the Santa Claus card
17 Dec 1999 | by JENNY WATTS
. Media planning and buying is through Motive Communications. ...
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Powernet Telecom awards launch to McCann-Erickson
17 Dec 1999 | by LISA CAMPBELL
2000, with media buying by Universal. The agency was appointed by Powernet s marketing manager ...
THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
years) ... dollars 200 million US media business for Pfizer to the independent Carat in a rare move ... media planning and buying account to MediaCom ... food retailer, Somerfield, the client from hell ... leaves Bates. BIRTHS A thousand e-commerce ventures ... Omnicom launches Optimum Media ...
One 2 One runs seasonal special
16 Dec 1999 | by ALEXANDRA JARDINE
and media is handled by Motive. ...
Stop Press
16 Dec 1999 | by ANNE-MARIE CRAWFORD
new media agency member. Launched in April, i-level is now the largest buyer of online media ... nights on Sky Premier, in its first move into broadcast sponsorship. Put together with BBJ Media ...
Briefs
16 Dec 1999 | by ANNE-MARIE CRAWFORD
loyalty, media consumption and consumer trends. At the heart of 3D is BRANDZ, the international WPP ...
NEWS BRIEFS
13 Dec 1999 | by MARK TUNGATE
Initiative Media has bagged the centralised media planning and buying account for the National...Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis ... , German and US business to BMP OMD. The media buying agency already handles Coty s UK account ...
DIARY: HOTCAKES
13 Dec 1999
Carlton Media Sales supremo Martin Bowley recently treated delegates at a marketing conference...Carlton Media Sales supremo Martin Bowley recently treated delegates at a marketing conference to an example of his wit - at the expense of MindShare s Simon Rees. The pair were taking questions from the floor when they were asked to predict the future media applications of mobile phones ...
MDI’s Business21 to hit newsstands in January
13 Dec 1999 | by GREG HUGHES
An e-commerce magazine launches this month as a controlled circulation title, and will become a newsstand publication in January. Business21 is the latest venture from Media Directories International (MDI). An unusual launch strategy will see MDI print 10,000 copies of the first two issues ...
BT puts ads on the outside of payphones
13 Dec 1999 | by LEXIE GODDARD
sister company to Taxi Media - which has sold BT s Phonesites and back-lit Phonelights since ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
