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new media agency member. Launched in April, i-level is now the largest buyer of online media ... nights on Sky Premier, in its first move into broadcast sponsorship. Put together with BBJ Media ...

NEWS BRIEFS

Initiative Media has bagged the centralised media planning and buying account for the National...Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis ... , German and US business to BMP OMD. The media buying agency already handles Coty s UK account ...

Tiny lines up three agencies for pounds 24m media buying pitch

Tiny Computers is looking to centralise its pounds 24 million media account and has called a three...Tiny Computers is looking to centralise its pounds 24 million media account and has called a three-way pitch. The incumbent agencies, the Collins Partnership and MBS Media, have been asked ... s adspend. MBS Media carries out the broadcast media buying for the account. The computer ...

REVIEW: Marketing and advertising news in the week’s press

, despite concerns that it may be against European Union rules. Chris Smith, the culture, media and sport ...

NEW MEDIA CHOICE: Compaq ’Bird Game’

I ll come clean on this one right upfront. This is not so much a site review as an excuse to praise a piece of brand communication.

MARKETING MIX: That was the week that was

expenditure, according to figures from Media Register. Worst hit are brown goods and the financial services sector; Sky News is voted best new media product of the year in a survey of City analysts conducted ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

International. He continues to build his media empire until his death in November 1991 ... until July 1995. It goes on to become the standard-bearer for all new media operations ... the start of a more liberal approach to gay images in the media. 1995 - Coca-Cola s contour ...

CAREER STEPS - Andy Hart

1988 - VNU, Computer Systems Europe, sales executive 1989 - Slaymaker Cowley White, account executive 1990 - DFSD Bozell - 20/20, account director/media manager 1993 - Euro RSCG, media group head 1996 - IDG, client services Europe, Middle East and Africa, senior vice ...

NEW MEDIA CHOICE: Federal Express

Like most people, I want specifics from the internet. Where is the information?

agencies are undergoing fast transformations fuelled by new media, a spate of takeovers, and a serious

with investors, the media, customers, suppliers, staff and the community. Improving reputation ... and internal communications, and political lobbying. A new media consultancy service, GCI Interactive ... Towers 4.20 3.98 5.53 36 116,667 28 Beattie Media 4 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.