Carat lands pounds 100m European BMW media task
14 Jul 2000 | by Matthew Cowen,
media buying account after a head-to-head pitch against Zenith Media....Carat International has been confirmed as the winner of BMW’s pounds 100 million European media buying account after a head-to-head pitch against Zenith Media. Carat will channel the pan ... its media tasks across Europe. Carat had previously handled the car manufacturer’s media buying ...



