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CAMPAIGNS: Events PR - Anti-racism ad speaks out for itself

its launch. To encourage media owners and other organisations to give free exposure ... of celebrities, including a mock-up of an Asian Kate Moss. Subsequently, the rest of the media hounded the CRE ... . The media was briefed the previous day. On 30 November the CRE held its Race in the media awards ...

CAMPAIGNS: Events PR - Fantasy and fact spark deed drive

as many different media selling angles as possible - from fantastic facts about the moon to lunar tax ... from Think-consultancy were also drafted in as spokespeople to meet the media demand ... on the MoonEstates.com website in a 24-hour period. The media coverage was so widespread that even the US website ...

CAMPAIGNS: Events PR - Dalai Lama plugs peace in N-Ireland

to handle the media relations and meeting of local communities and dignitaries during the Dalai Lama ... 's profile. Strategy and Plan A month prior to his arrival, Morrow maximised media interest without giving an exact schedule to the media. The core event was the WCCM three-day seminar ...

OPINION: The Big Question - Can clients benefit if someone works on their account for over 20 years?

and within the media. How-ever, in an industry that thrives on creativity, trends and new ideas, I cannot ...

FOCUS: PUBLIC SECTOR PR - Unions strike back. Aided by new technology and services, union membership is now on the increase. Geoff Sawyer discovers how the major players have managed to turn their image around to attract new recruits

advertising agencies to prepare adverts for whatever media is to be used. It was one of the first unions ...

MEDIA: What The Papers Say - Victoria and Albert makes exhibition of itself

With its Brand.New exhibition, the Victoria and Albert Museum is doing more than presenting an arena in which the influence of brands on society can be examined. It is also an attempt to reposition its own identity, making itself as much an exhibit as exhibitor of the show.

PUBLIC RELATIONS AWARDS 2000: Campaign - The Romeike Media Intelligence Award. Best International

international business dollars 420 billion and used this to lead all media announcements. At the company re-launch in September, media activity centred on press with a wide regional or international reach. A series of 12 region and industry specific user endorsements was developed to use in media activity. Following ...

Media

Lansons Communications Using New Media to Cross Borders Midnight Communications and bolero.net. ...

PUBLIC RELATIONS AWARDS 2000: Campaign - Best Business Campaign

press releases and updates. Media coverage has been extensive, with 80 per cent of target media reached ... witness arm, Dispute Analysis and Investigations, was being overshadowed in the media by chief rival KPMG ... in their field. By-lined articles were written and market issues highlighted. DA s share of media voice increased ...

PUBLIC RELATIONS AWARDS 2000: Gold - The PR Newswire Europe Award Campaign of the Year.

cruise operator, and ensure inevitable negative media coverage was minimised. The longstanding crisis communications plan swung into action. One of the key elements was to ensure proactiveness with the media ... back in port on 3 May, a news conference was held and the media were given access to disembarking ...

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