MEDIA SPACE: Marvel.com
31 Dec 2000
media. Watch out for: 'This is our corporate push to use our core titles in as many formats ...
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Permission-based email marketing company Media Genesis and broadband ad network AdSociety have ... 's products. AdSociety will become the sales representative for Media Genesis, which sells tools for sending ... , AdSociety's clients will get access to Media Genesis's email marketing capabilities, which will be offered ...
media. Watch out for: 'This is our corporate push to use our core titles in as many formats ...
Real Media has appointed Yon-Yi Sohn as marketing director, Asia. Sohn, who will be based out of Hong Kong, was previously deputy director of marketing services at the Asia Wall Street Journal. Prior to this she headed up the regional advertising and PR activities for Korean Air in Hong Kong. ...
are the real new media. And they pose an increasing challenge to media players who traditionally have seen ...
of business. The fragmentation of media and the difficulty traditional advertising techniques ... strength and depth across adjacent disciplines such as interactive media, DM, CRM, database and others ...
Instore. 'It's now part of a brand's marketing spend in its own right because in store media has ... of which is the advent of digital media and the burgeoning number of TV channels that have fragmented ... invites interaction; as ambient media that set the tone in store and provide theatre; as a ...
sources of information in a marketplace dominated by new media. Not only have companies had to act fast to embrace these media, but also to stand out. I think Teletext has cleverly addressed the issue by being the first company to launch an interactive promotion across a variety of media ...
DoubleClick Media has signed up several new sites to its Asian ad network. The company, a joint venture between DoubleClick and Asiacontent.com, now represents Korean search engine Simmani, plus Malaysian sites Skali.com, CARI.com, Maxis Net, TIME dotNet, InvestorsXchange, Zoom Finance and AsiaOnAir. ...
BSkyB is launching a new multi-media TV channel, exclusively for the financial services industry. It has appointed Dynamo to develop and implement an on-going strategy for the Financial Channel and its launch in summer 2001. The channel will be available across a range of media including a ...
that consumers are cynical about CRM campaigns, and Adkins states there is no evidence to support the media ... 'the halo effect'. Rather, the cynicism seems to come from the national media, which appears to want ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.