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MEDIA BRIEFS: Text messaging service from 19 mag

IPC Media title 19 magazine, which is aimed at 16 to 21-year-old females, will begin its text messaging service on 10 November. Around 26,000 readers have signed up to receive snippets of news, products and gossip via their mobile phones. 'We can strategically target any age group,' a spokeswoman ...

Adams urges PR industry to adopt NewsML

Media Report chairman and Text 100 co-founder Mark Adams has made a plea to the PR industry to get...Media Report chairman and Text 100 co-founder Mark Adams has made a plea to the PR industry to get behind a radical internet-led news management system that aims to revolutionise multimedia news. Adams, who left hi-tech PR agency Text 100 last year, is helping lead a crusade to spread the word about ...

Media: BTopenworld to beef up content

BT s broadband internet service, BTopenworld, is planning to boost its editorial content across all areas from finance, news, technology and travel to children, games and music.

Focus: European PR - Nordic track on business - Rob Gray reports from the Nordic region where new business appears very much in the ascendency

the bridge and the region. Tactically, the consortium practised responsive media relations regionally ...

STOP PRESS: Quantum Bridge hires Johnson King

with launching the company and handling trade media relations across Europe....Hi-tech agency Johnson King has been hired after a five-way pitch to handle Quantum Bridge s European launch. The Boston-based company makes high-speed communications systems, and the agency is tasked with launching the company and handling trade media relations across Europe. ...

MEDIA BRIEFS: Silicon.com relaunches as e-biz service

Silicon.com, the online technology news and recruitment service, has been relaunched. With six zones including subjects such as telecoms it has positioned itself as an e-business news service rather than an IT users' site. In response to market research, regular two-minute news updates have...

MEDIA BRIEFS: Weekly mobile phone magazine to launch

The mobile phone sector will have a new weekly trade magazine from 27 October. Noble House Media is publishing Mobile with an initial print run of 7,000. It will be aimed at UK dealers, retailers, distributors, manufacturers and networks, and will contain industry news and product reviews. Noble House ...

MEDIA: GADGET MAGS - 'Lifestyle cool' spices up gadget mags. The gadget magazine sector has grown

-based title. It is an idea that media agencies have some faith in. Danny Stickney, media manager at media agency Rocket, says: 'In principal it could be a really good offering. There are more and more ...

CAMPAIGNS: US investors take stock of Russians - Financial PR

regulations, companies looking to float in the US are restricted in what they can say to the US media so ... with the US media. This could have resulted in the IPO being postponed or even cancelled by the SEC. At the same time, Gavin Anderson had to generate media coverage for the offer, targeting investors based ...

MEDIA BRIEFS: WapWorld awards UKiNvest.com content

WapWorld, the WAP portal, has chosen UKiNvest.com to provide content for its money section, which is available on mobile phones. The City and personal finance web site will give breaking news, stock market information, brokers tips as well as pensions, savings and mortgage information. A personalised...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.