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MEDIA BRIEFS

ShopSmart.com, the comparative shopping site, is to renew its sponsorship of movies on Channel 5 next year as part of a multi-million-pound deal. Movies scheduled for next year include Courage Under Fire and The Long Kiss Goodnight. Movies form the cornerstone of C5's schedule, attracting audiences...

CAMPAIGN-I: Pres.co/Foresight to kick off 2001 rebranded as Wheel

Pres.co/Foresight, the digital solutions company created by the merger of two new-media agencies...Pres.co/Foresight, the digital solutions company created by the merger of two new-media agencies earlier this year, is to complete its integration process by rebranding as Wheel. The company will offer consultancy, digital communication, marketing and technical services to its clients, which include ...

DIARY: C&A Man takes a bow

A fact that seems to have been forgotten by all the media that have covered the imminent closure of C&A in the UK (cue sound of violins - no, make that cheers) is the amazing body of advertising that the high-street king of polyester will leave as its legacy since opening here in 1924. Who could forget ...

DIARY: JCDecaux rival kicks up a stink over gift of new outdoor amenity

High Street Kensington is a busy place at the best of times and busiest outside the bustling Odeon cinema. So the outdoor media giant JCDecaux clearly thought it was doing Londoners a service by erecting a public toilet and bus shelter in front of the building. However, it seems the company ...

NEW MEDIA: Briefs

Barclays has linked up with children s retailer Mothercare in a new online partnership. The bank will create and sponsor Family Finance , a specific site section on Mothercare.com launching by the end of this year. The site will initially provide tailored financial content followed by a series of products...

Napster and Bertelsmann on verge of breakthrough

Media group Bertelsmann and online music company Napster are poised to announce a new system...LONDON (Brand Republic) - Media group Bertelsmann and online music company Napster are poised to announce a new system of legally distributing music over the internet. Bertelsmann recently dropped its copyright infringement lawsuit against Napster and agreed to work with the company to develop a subscription ...

KFC to open 300 new restaurants in UK

through Zenith Media. ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away...Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... network. It has provided existing Starcom Motive clients with online media planning and buying services ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away...Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... network. It has provided existing Starcom Motive clients with online media planning and buying services ...

Lowe Lintas unveils Reebok ads

did post-production. Western Media handled media planning and buying. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.