Siemens mobile phones is to quadruple its investment with BSkyB by sponsoring premiere movie strands throughout 2001.
Vodafone has signed a six-month, pounds 300,000 sponsorship and multi-media promotional deal...Vodafone has signed a six-month, pounds 300,000 sponsorship and multi-media promotional deal with Classic FM. The deal, Classic FM s biggest ever, combines on-air sponsorship, airtime and special ... to compete with programmes on Arts World part owned by Guardian Media Group. ...
WAP sites are failing mobile phone users, according to a new study from Forrester Research. Forrester blames companies that force-fit existing web content onto a tiny screen without considering the needs of mobile users. Of 50 WAP sites tested by Forrester during the first three weeks of October, none...
, marketing director, global mobile internet Advertising agency Abbott Mead Vickers BBDO Media buyer The Allmond Partnership Media planner New PHD DM agency Tullo Marshall Warren ...
within St Luke's, as well as investment in the fields of consulting and new media. Henderson ...
within St Luke's, as well as investment in the fields of consulting and new media. Henderson ...
Vodafone has appointed Carat International as its pan-European media planning agency for a major...Vodafone has appointed Carat International as its pan-European media planning agency for a major brand campaign. Existing local agencies will continue to buy campaigns by country, while Carat will handle buying of international media. The move follows McCann-Erickson's appointment last month ...
NTL has named the first raft of advertisers for its digital terrestrial Electronic Programme Guide (EPG). Britannic Assurance, Chelsea Building Society, Dreamworks, FilmFour, Goldfish and Legal & General will run microsites and banner activity on the EPG. The service, which launched at the end of September,...
marketer: Rob Furness, head of marketing services Advertising agencies: WCRS, Lowe Lintas (from 2001) Media buyer: Mediapolis. DM agency: Brann Annual ...
was written by Nathan Cooper and art directed by Vic Polkinghorne. Media planning is by New PHD and buying ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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